Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. PR pros will be able to spend less time researching and pitching multiple journalists and editors.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

ClearVoice

MARCH 8, 2019

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. The Native Matrix.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

QuanticMind

MAY 30, 2023

And it's not a sponsored article or advertorial. RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. And I don't think that's very valuable, in my opinion, because you could just go to PR Newswire and get that information.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

DECEMBER 11, 2014

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. PR Newswire. Facebook Ads.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101