article thumbnail

What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

article thumbnail

Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

Buyer intent is highest at the beginning of the buying journey while solutions to the buyer’s problem are explored. At this point, many intent signals are collected by data aggregators to re-sell for marketing purposes. Sitting around waiting for intent signals is a passive approach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boost Your ROI with B2B Intent Data

Binary Demand

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

article thumbnail

Boost Your ROI with B2B Intent Data

Binary Demand

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

article thumbnail

The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

article thumbnail

5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The data that flows out of that auction process is what flows into these Bidstream-based intent data products. You want data that works.

article thumbnail

Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. The data that flows out of that auction process is what flows into these Bidstream-based intent data products. You want data that works.