Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Salesforce Marketing Cloud

JUNE 23, 2023

Anypoint Platform offers several options for the deployment and management of MuleSoft runtimes (“Mules”). Fully-managed cloud integration platform-as-a-service (iPaaS) CloudHub and the customer-hosted Anypoint Runtime Fabric options are among the most popular.

Allocation 52

Allocation Bandwidth Lead Ranking Comparison 52

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Sana Commerce

APRIL 14, 2022

It’s not only about who has the product, but who is ready to market the fastest, innovate the quickest and serve clients in a seamless, painless customer journey. How choosing the best tech stack for e-commerce contributes to scalability, better management and data control. Looking for a scalable e-commerce solution? Learn more.

Enterprise Management 52

Enterprise Management Marketing Management Allocation Best Practices 52

chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Other Sales Analytics Software 5. Sales and Revenue by Territory and Market. Follow the data to track which markets you excel in and which ones you don’t. And if we aren’t, how can we get there? Sales Metrics 3.2

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Sprout Social

SEPTEMBER 20, 2021

This is especially true for smaller marketing teams struggling with social growth. However, consider these key benefits of contracting out your social marketing we’ve outlined below. Although some critics might label social media an “easier” channel that any marketer can handle, they’re mistaken.

Social Media 115

Social Media Paid Search Agency Advertising Agencies Media 115

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

SnapApp

JANUARY 17, 2018

Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvious. . Set Up a Meeting.

Budget Programs 63

Budget Programs Allocation Marketing Proposals Work Management 63

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Other Sales Analytics Software 5. Sales and Revenue by Territory and Market Your sales opportunities and successes are bound to vary between regions. Follow the data to track which markets you excel in and which ones you don’t.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market? It depends.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Thirty-three percent of brands feel that their biggest challenge in marketing measurement is data complexity. Leverage tech for sales and marketing alignment.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Vidyard

JANUARY 5, 2021

How are customer expectations and market standards changing, and what can we do to meet them? Other Sales Analytics Software 5. Sales and Revenue by Territory and Market Your sales opportunities and successes are bound to vary between regions. Follow the data to track which markets you excel in and which ones you don’t.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

MARCH 2, 2018

We're already working with another vendor.". Objection handling is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that alleviates those concerns and allows the deal to move forward. We’re already working with [Vendor X].”. "There's no money.". "We

Work Management 101

Work Management Marketing Management Budget Programs Lock-In 101

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. You can take small steps to improve your business acumen each day. Get organized.

Peer-to-peer 82

Peer-to-peer Hubspot Forecasting Allocation 82

LeadSquared

SEPTEMBER 19, 2018

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. The cost will depend on the tool.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Contify

NOVEMBER 18, 2018

It is one of the most popular services for tracking the Internet. Our technology team has developed a software to track relevant websites for specific information, which is directly mapped to our CMS, and this significantly saves my team’s bandwidth. As an integrated solution, it’s more efficient and customized.”.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Allocating resources to making connections. Choosing the right virtual event marketing technology: platform or stack? Here’s what’s inside: What is a “virtual event”?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

At the end of the day, even though you are trying to market to businesses, you are actually talking to individuals who make decisions for the organization. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. The cost will depend on the tool.

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Hubspot

JUNE 7, 2016

However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the main factors that retailers should consider when determining whether or not their site requires the support of an open source platform. Customer Relationship Management Software (CRM).

Marketing Automation Services 28

Marketing Automation Services Enterprise Management Work Management Marketing Management 28

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Marketing Insider Group

SEPTEMBER 7, 2021

Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. A really valuable resource, in fact, for the brands who need their services. Photo/Video : providing professional photography and video services.

Advertising Agencies 322

Advertising Agencies Paid Search Agency Ad Agencies Creativity 322

Contify

JANUARY 16, 2018

It is one of the most popular services for tracking the Internet. Our technology team has developed a software to track relevant websites for specific information, which is directly mapped to our CMS, and this significantly saves my team’s bandwidth. As an integrated solution, it’s more efficient and customized.”

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

MARCH 11, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Hubspot

APRIL 30, 2015

At the time, we sold our software directly to consumers. If you’d like to start reporting on your marketing activities, you can use this free template. For those you that caught that, yes, I did just quote a Kanye West song in a marketing blog post.). That would certainly throw a wrench in your budget and bandwidth, wouldn’t it?

Promotion 28

Promotion Impressions Allocation Peer-to-peer 28

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. The average percentage of a CMO’s budget allocated for martech jumped from 22% to 29%.

Allocation 93

Allocation Budget Programs Customer Surveys Gartner 93

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52