Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 111

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 111

SmartBug Media

JANUARY 14, 2021

Because the content on your website can change more quickly than Tik-Tok trends, managing constant updates—even minor ones—can introduce a ton of work into your life. Getting help from a developer for every copy change the CEO requests is a pipe dream, so the only way to excel is to work in a good content management system (CMS).

CMS Development 99

CMS Development Work Management Marketing Management Hubspot 99

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Brandpoint

NOVEMBER 3, 2022

It needs to be welcoming, educational and helpful to your users. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Content Management Software (CMS) Let’s start with your CMS.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. Business Goals.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Today, the average company is using anywhere from 20–200 tools, with an average of around 75+ technologies. As companies grow, things get more complicated.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization. Luckily, there’s a thriving SEO professional community in the Philippines.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Parse.ly

OCTOBER 21, 2022

Every SaaS company promises a “seamless integration” or an “easy implementation.” Recently, we assembled marketing and tech integration experts from WordPress VIP and Aprimo to gaze inward at our own implementation processes here at Parse.ly. . Integrate, implement, foster usership: the road to analytics nirvana.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Project management. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

ClearVoice

JANUARY 31, 2024

An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process. Here’s a breakdown of the tools you need in your content operations management toolkit.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process. Here’s a breakdown of the tools you need in your content operations management toolkit.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

ActiveDEMAND

OCTOBER 15, 2019

ActiveDEMAND is a powerful marketing automation platform that extends website functionality. This article will describe how web developers can make use of the power available when redeveloping an existing website or building a brand new one. The script can be installed via the WordPress plugin, Google Tag Manager, or manually.

CMS Development 48

CMS Development Marketing Analytics Tools Landing Pages eCommerce 48

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Think of it like directly approaching your customers and asking them what they prefer to see when visiting your website.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

RebelMouse

APRIL 8, 2024

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. And that’s where content marketing can come to the rescue.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. And that’s where content marketing can come to the rescue.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Walker Sands

JUNE 23, 2021

For many companies, a multilingual website is essential for accessing new markets and generating additional revenue streams. However, developing a multilingual website isn’t as easy as just copying and pasting existing web content into a translation tool. Selecting the Right CMS.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Walker Sands

JUNE 23, 2021

For many companies, a translated website is essential for accessing new markets and generating additional revenue streams. However, developing a translated website isn’t as easy as just copying and pasting existing web content into a translation tool. Selecting the Right CMS.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Optinmonster

JUNE 22, 2023

Fortunately, we can help! You won’t need to spend months of frustration or pay a developer to build something you don’t understand how to use. And you have no control over how much that might cost or whether you’ll actually be able to reach your customers. A professional website belongs to your business.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Sharpspring

NOVEMBER 10, 2022

If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. For any marketing project, whether it’s online or not, I believe in starting with the big picture. Setup Your Blog CMS.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

RebelMouse

APRIL 21, 2021

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. Google Chrome Web Vitals and Google Analytics Tracking Installed. Now we can analyze changes to the platform and any property in Google Analytics and get daily reports.

CMS Development 98

CMS Development Marketing Analytics Tools Paid Search Agency Work Management 98

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How much budget you allot to design and development. Bounce rate. Time on site.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Directive Agency

APRIL 21, 2022

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. What is Google Tag Manager? .

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Marketing Management 52

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Google Analytics is the ideal place to collect and review your website metrics. Benchmarking these data points will help you compare progress after your website redesign is complete and can give insight into new elements are performing.

Marketing Websites 74

Marketing Websites CMS Development Lead Scoring Lead Ranking 74

Parse.ly

APRIL 30, 2021

Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags. How do tags in my CMS map to Parse.ly? What’s a tag? A tag is just a type of metadata — data about data. Why are tags important?

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags. How do tags in my CMS map to Parse.ly? What’s a tag? A tag is just a type of metadata — data about data. Why are tags important?

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Hubspot

APRIL 12, 2019

After you finish drafting your blog post, HubSpot’s blogging platform features an SEO recommendations checklist and a topic cluster tool that helps you optimize your blog posts for search engines. When creating blog content, WordPress offers hundreds of themes that you can customize with your own branding and content. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. Specifically, on producing helpful content that has the ability to rank. fast websites) and analytics. They are foundational to digital marketing success. Success in an earned media channel like organic search hinges on content.

CMS Development 73

CMS Development Marketing Analytics Tools Conversion Rate Work Management 73