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B2B Lead Generation Blog: In defense of thought leadership

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

5 email marketing best practices What are the costs involved with email marketing? Types of email marketing What is the best email marketing tool? How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails?

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The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Outbound Prospecting.

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How should B2B brands engage decision makers?

Champion Communications

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. Alas, it seems to have sucked the life out of their marketing. The sidebar sings the promise of “The leading innovators”.

Webcast 100
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The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where.