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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

How can your brand keep up? He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This is known as reciprocity of value. INITIAL PURCHASE.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This is known as reciprocity of value. INITIAL PURCHASE.

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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. We’ve done a really good job of developing an awareness of our brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. Having a globally established brand is important.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. The software has 4 different packages.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. The software has 4 different packages.