KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. This will give you an idea of what your marketing budget should be.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company. Contact us today.

Top of Funnel 133

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 133

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Most marketing budgets as they stand prioritize email — a good start. Most marketing budgets as they stand prioritize email — a good start. Why we care.

Budget Programs 103

Budget Programs Marketing Report Marketing Management Marketing Budget 103

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., When budgets are up and pressure is low, test away.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 102

ROI Top of Funnel Work Management Advertising Agencies 102

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Proving ROI. They interviewed 348 marketing professionals in the U.S.

Marketing Budget 112

Marketing Budget Budget Programs B2B Marketing B2B 112

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. Campaign management software will keep these stakeholders organized in preparation for the campaign. That’s important because there are a number of moving pieces to many modern marketing campaigns.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Martech

NOVEMBER 28, 2023

Is it a tool? When budgets are getting slashed, tech investments get a long, hard look. When budgets are getting slashed, tech investments get a long, hard look. Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. This year’s survey will take just a few minutes to complete.

Customer Surveys 98

Customer Surveys Budget Programs Click Rate Rules 98

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out. Understanding cost breakdowns stresses the importance of attentive budgeting.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Top Rank Marketing

AUGUST 4, 2023

Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 98

B2B Marketing Budget Programs ROI Planning 98

KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. Have you been gambling on promising new tools? Ability to measure ROI. The 2023 MarTech Replacement Survey is here. The need for better features.

Customer Surveys 91

Customer Surveys API Digital Transformation Budget Programs 91

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). At the top of the list, the majority of respondents (99%) cited ROI. Rising Marketing Challenges Associated with Personalization.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. For many organizations, ABM isn’t just a program or an initiative — it’s a core component and pillar of their successful go-to-market (GTM) strategy.

Account Based Marketing 197

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 197

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. Define the Budget Recent statistics suggest that 82% of marketers have defined a dedicated budget for influencer marketing.

Marketing Budget 80

Marketing Budget ROI Marketing & Strategy Marketing Strategy 80

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Develop and Invest in Marketing ROI Metrics. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

DECEMBER 28, 2020

And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Are the Main MarTech Tools? Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. The best free email marketing tools you can use to grow your business. Businesses that generate the highest return on investment (ROI) from email marketing in 2021 will know exactly how to message each customer segment.

Budget Programs 137

Budget Programs Work Management Marketing Management Email Marketing 137

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Sales feedback.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Animalz blog

FEBRUARY 25, 2024

An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required. The belief that content has value without clear evidence is gone, especially among executives and other budget bosses. We’ve seen a shift since early 2023. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Software trials and demos.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Marketing Insider Group

APRIL 17, 2023

In this post from Convince & Convert , you’ll learn how to secure more clicks without pouring your marketing budget into paid search ads. In Ann Handley’s post , you’ll learn how to use AI as a tool instead of a shortcut, and gain some insider tips on out-writing the (robot) competition. What Is Brand Storytelling?

Paid Search Agency 331

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 331

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. How a “village mindset” can empower employees.

Case Studies 98

Case Studies Case Study Studies ROI 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Convert

JUNE 30, 2021

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? If you have around 10,000+ visitors a month and simply want to start seeing lift as soon as possible for your current campaigns, then agencies are the best choice, if you have the budget for them.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations. The problem isn’t so much that reactivation programs don’t work.

Budget Programs 88

Budget Programs A/B testing Buying Cycle Email Marketing 88

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities. Get the daily newsletter digital marketers rely on.

Budget Programs 98

Budget Programs Peer-to-peer Work Management Marketing Management 98

Adobe Experience Cloud Blog

JANUARY 5, 2018

Question #1: In 2018, I expect my Marketing budget to…. Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Some role, it’s already a part of some of the tools I use today.— Improved ability to track ROI— 28%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Engagio

SEPTEMBER 24, 2018

One of the first items on your list: get budget for your ABM program. We get questions around budgeting all the time. Where should this budget come from? How to do I prove ROI? Sam is a leader in MPM software, managing over $20B in marketing spend to-date. But now, you’ve got a lot of work ahead of you.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

Martech

JANUARY 10, 2023

Smaller businesses or teams, in particular, may not have the resources or personnel to assess how they can use a given tool properly. To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. The concept of an application programming interface (API) dates back to the 1960s.

API 106

API Work Management Budget Programs Marketing Management 106