The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

KoMarketing Associates

APRIL 5, 2018

Clutch recently surveyed 351 small businesses to gain insight into how they invest in SEO and what types of benefits they are reaping as a result. Furthermore, how are small businesses executing SEO initiatives in hope of generating ROI? Our target audiences are buyers and vendors of B2B marketing and tech services.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

Outbound Engine

SEPTEMBER 24, 2018

Creating a marketing budget for your small business used to involve a lot of guesswork. Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget. Why Do I Need a Marketing Budget for My Small Business?

Small Business Marketing 62

Small Business Marketing Marketing Budget Creation Marketing Budget Budget Programs 62

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof!

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Smart small businesses do not make assumptions.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Startups Budget Programs 93

Valasys

AUGUST 6, 2021

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? It can also be used as customer service instead of waiting on hold with a company-owned call center!

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

BenchmarkONE

MARCH 18, 2021

It can often be challenging for small businesses or start-ups to cement themselves in their industries. They are often competing with companies that have much higher budgets and employee power. . This article will explore the best techniques you can use to collaborate with other companies and grow together. .

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. higher open rate than regular emails.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Sharpspring

DECEMBER 1, 2021

It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements from friends and family. small businesses fail before making it through the first year. Lack of Marketing Budget.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Content Marketing. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

BenchmarkONE

SEPTEMBER 1, 2020

Specific marketing metrics your team is using to measure the success of your efforts. An outlined process for creating and distributing your content marketing and sales materials. . Easier assessment of your small business marketing budget so you can prioritize your spending in the right areas. .

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. In this case, the marketing plan describes the objectives of your strategy, such as increasing traffic to your website , building product awareness, or growing lead generation.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Hubspot

MARCH 23, 2021

Ultimately, being a successful marketer isn't just about thinking strategically. It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. What's a typical marketing budget percentage? Let's dive into that, next.

Budget Programs 97

Budget Programs Allocation Marketing Budget Work Management 97

BenchmarkONE

MARCH 18, 2021

It can often be challenging for small businesses or start-ups to cement themselves in their industries. They are often competing with companies that have much higher budgets and employee power. . This article will explore the best techniques you can use to collaborate with other companies and grow together. .

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

It can often be challenging for small businesses or start-ups to cement themselves in their industries. They are often competing with companies that have much higher budgets and employee power. . This article will explore the best techniques you can use to collaborate with other companies and grow together. .

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

KEO Marketing

OCTOBER 2, 2017

With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Outbound Engine

JANUARY 12, 2022

The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1.

Small Business Marketing 74

Small Business Marketing Business Marketing Budget Paid Search Agency 74

Martech Advisor

NOVEMBER 14, 2019

Read on for: Six tips for entrepreneurs and new business owners. Free tools to help kickstart your marketing journey. There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. A glimpse of what lies ahead.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Biznology

NOVEMBER 2, 2012

Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Content Standard

NOVEMBER 11, 2016

Marketers love their processes. From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. But when it comes to redefining any of those structures as a whole, procedural thinking can turn into a marketer’s worst enemy. Follow the Money.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. After all, you can obtain massive reach with organic content marketing and SEO.

Paid Content 59

Paid Content Small Business Marketing Advertisements Advertising 59

Outbound Engine

MAY 27, 2020

In every industry, small businesses are facing uncertainty and upheaval. You likely can’t do business the same way you did a month ago. You might be worried about your income, and maybe even about your business making it through. Your business was built on staying connected with your network and customers.

Small Business Marketing 52

Small Business Marketing Planning Marketing Budget Marketing Budget Creation 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Data Source How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

nDash

NOVEMBER 30, 2020

I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. I work with small and medium businesses and agencies to create content that does exactly what my client requires.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. After all, you can obtain massive reach with organic content marketing and SEO.

Paid Content 53

Paid Content Small Business Marketing Advertisements Advertising 53

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. After all, you can obtain massive reach with organic content marketing and SEO.

Paid Content 52

Paid Content Small Business Marketing Advertisements Advertising 52

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Resources 101

Resources SMB Sample Marketing Management 101

Buffer

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. So, let us take you through the motions to better understand how many influencers you should be engaging to make your program successful.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. It is highly dependent on all the services you opt for. But fear not, this guide has the answers you seek.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). If So, Please Call Me.

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

BenchmarkONE

FEBRUARY 26, 2020

Here at Hatchbuck, we’re not afraid to call out a decent marketing automation tool when we see it, even if we didn’t make it ourselves. There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. We’re More Cost-Effective.

Hubspot 77

Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

Optinmonster

DECEMBER 28, 2023

In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

B2B Digital Marketer

JULY 15, 2021

The customer’s needs are always changing , and the marketing landscape is always evolving. As an entrepreneur or a small business owner, it’s important to stay up-to-date and to stay ahead of your competitors. Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs.

Marketing Budget 52

Marketing Budget Marketing AI Paid Search Agency Automation 52

Outbound Engine

JULY 21, 2020

This unique form of advertising cannot be purchased with even the largest marketing budget, yet its influence on would-be customers is so large it is nearly incalculable. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? Set up a formal referral program.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52