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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What Are Decision Intelligence Tools? Don’t feel alone on this one.

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7 steps to make sure you’re getting everything from your marketing software

Martech

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. Review past events and the marketing strategies you used.

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How Sales Funnel Management Is Changing

Lead Forensics

So how is the sales funnel – and the way it is formed, used, and managed – changing? And what are the most effective sales and marketing teams doing to optimize their chance of achieving success? Then during the final decision-making stage the sales pipeline will kick in.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

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Survive and Thrive: Manage Your Marketing Budget Through Tough Times

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Always a big culprit in extra spending here are tools and licenses. In addition, look at opportunities to share licenses.