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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. Among companies based in the U.S.

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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your — well, you get the picture. Have you outgrown your current solution?

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Effective customer engagement is essential for any business. Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. Customer Engagement Features for Enterprises.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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The Business Case and Playbook for Data-Driven Sales Coaching

The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? Dig deeper: Does your company need a CDP?

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.