Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Webbiquity

MAY 30, 2010

The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. From rapping preppies and a disturbing Australian Flash Dance take-off to John McCain and Paris Hilton, Jim Nichols reviews a slew of the most entertaining viral video ads of last year. The gold standard of viral videos. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

MAY 17, 2010

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). This helps me keep this blog totally advertising-free.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Don’t send blanket solicitations to bloggers in the same general industry. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. Commonly referred to as “the front page of the internet,” Reddit should be one of the first destinations you visit to find out exactly what people are buzzing out during the day. The cultural landscape of the modern world is constantly changing.

Trends 28

Trends Content PR Viral Marketing 28

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? And companies with better reputation and buzz around them should (theoretically) do better than their competition. If it’s not, then we don’t.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Basically, it’s everyone’s intention to tell their story and to share it.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool! Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. It's the old answer: it depends.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Oktopost

MAY 13, 2021

Whether you have any festering public relations problems that need to be addressed. RTM involves engaging audiences by leveraging your social media presence and marketing apparatus to respond to newsworthy or viral events as they happen, making your brand part of the story. What types of engagement work best on your customers.

Social Media 122

Social Media Paid Content Media B2B Thought Leadership 122

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. And at the execution level, it’s an important distinction. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. 5 Predictions for the Public Relation.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.”

Practices 43

Practices Examples WOM Media 43

Biznology

MAY 27, 2014

The Short Story Long: According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. I guess we can call it buzz advertising, if you will. Public relations. The Native Matrix. Who is it written by? Editorial staff.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Hubspot

MAY 16, 2014

The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. public relations' Major #fail. Enough said.

PR 28

PR Press Public Relations Viral Marketing 28

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? You might also enjoy this interview series of social media experts: [link] [link] benedetta Hi Jay great post. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Online Marketing Institute

JANUARY 4, 2011

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. Subscribe by RSS Stay At The Edge - Get Free Email Updates Connect With Me Twitter LinkedIn Facebook The Future Buzz in brief The Future Buzz is the digital marketing and PR blog of Adam Singer, Social Media Practice Director for LEWIS PR.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

NOVEMBER 2, 2010

Public Relations Specialist - expert. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Debunking the Viral Coefficient - B2B Internet Marketing Strategies , May 15, 2010. Public Relations…According to Mad Men - B2B Marketing Blog , July 27, 2010. Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010. Buzz (589). Sales Lead Insights , November 29, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

JUNE 17, 2015

March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Looking for a way to win new customers, the company teamed up with Barkley and 360 Public Relations to turn up a solution. So if you're looking to build buzz like Beat by Dre, don't be afraid to color outside the lines. The result?

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Convince & Convert

APRIL 22, 2010

Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Thanks, Jay!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&#

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. check it out) [link] [link] Meltwater Buzz Remarkable RT @jaybaer: Canadian student creates first real-time Facebook/Twitter search engine. Blazing fast.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52