Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Beyonce’s presence at the game boosted the ad for Verizon she starred in, as well as buzz about her forthcoming album. “In

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. The concept of being a “creator” totally dominates TikTok and TikTok marketing.

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79

Contently

MARCH 24, 2020

But with bad content, brands often put that barrier right back up—through bad white papers, boring talking head videos, and jargon that just doesn’t make any sense. GE Reports does a fantastic job of demystifying science and engineering, regularly going viral on Reddit. Fluency matters for video too.

Storytelling 167

Storytelling Barriers Class Paper 167

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! One great example of successful B2B trendjacking is premium stock photography and video site Shutterstock. Just take a look at this promotional video from management tool Airtable.

Tactics 269

Tactics B2B Marketing Work Management Planning 269

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. According to the platform themselves, the purpose of this nest egg is to “reward” users for their “incredible TikTok videos and creativity.” Authenticity of views.

Work Management 103

Work Management Paid Search Agency Viral Marketing Lock-In 103

Hubspot

MAY 29, 2017

While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across. In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb.

Viral Marketing 76

Viral Marketing Paid Search Agency Ads Advertising Agencies 76

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? Just search “UK TikTok” on TikTok, set the Sort by filter to Date posted and set the Date posted filter to Last 3 months to pare down the results to the most recent trending videos. For example, this video from creator @angelinina.pj Ayamé Ponder With over 3.2

Brand Identity 97

Brand Identity Branding Advertising Agencies Work Management 97

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Better yet, create a short but engaging video clip that drives viewers to your event page or website.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. You may think that TikTok is all about challenges, pranks and dance videos. Avoid creating overly formal and scripted videos. Let’s get started.

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). User-generated content works especially well when you have a rabid fanbase who is skilled at creating visual content like images, videos, and creative designs using your products. Buzz Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. million video creations. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brand Identity 107

Brand Identity Branding Tagging Viral Marketing 107

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

SocialPilot

FEBRUARY 11, 2024

What’s the buzz? Need some fresh, viral ideas that’ll light up our feed. What kind of challenges or campaigns can we start that’ll get everyone buzzing? Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? Videos, photo dumps, carousels? What strategies would you suggest?

Sales Management 87

Sales Management ROI Planning Work Management 87

Martech Advisor

DECEMBER 5, 2019

Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Video of Domino's Piece of the Pie Launch. Video of Sephora's Identify as We Campaign. Video of Wendy's Innovative Game Plan. Apple's Privacy Matters Video. 5 Top Mobile Marketing Campaigns of 2019. Wendy's - Keeping Fortnite Fresh.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It has become a core element of marketing and sales strategies. jxrdanhames m.A.A.d

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Brandpoint

SEPTEMBER 16, 2019

There are two major reasons why social advocacy is important to businesses: it builds brand credibility and generates buzz. Get placed on prestigious news sites: Brandpoint’s Expert Series is a way to help companies demonstrate knowledge of their industry and business through thought leadership videos and bylined articles.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). User-generated content works especially well when you have a rabid fanbase who is skilled at creating visual content like images, videos, and creative designs using your products. Buzz Marketing.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? Get some data to back up your hunch before you lock it down to video. They hear and generate buzz on social media platforms.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sharpspring

SEPTEMBER 24, 2020

Shama Hyder on “engineering virality”. But it’s kind of using something like that to create almost an inordinate amount of marketing or buzz around it in our work. In a lot of worlds that’s called “virality,” right? How do you engineer virality? Produce content, regularly do videos.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Viral Marketing 95

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? And as a marketer, you want to tap into that influence to create buzz for your product. Should you be putting out more video content ? And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Content Standard

SEPTEMBER 10, 2021

The tweet quickly went viral and became one of the most talked-about ads during the Super Bowl that year, earning Oreo a top place in the conversation—an impressive feat considering how many advertising dollars brands invest in Super Bowl commercials each year.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. Video Creation Workflow Management. Video Creation Workflow Management.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Interactive Marketing. Native Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Even before the event, they teased it with a short 12-second video earlier that day. Make Your Event Stand Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Outbrain

FEBRUARY 6, 2022

For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them. Ideally, this creates a buzz around the brand even before the event. One hit wonder vs. campaign.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. Video Contest.

Social Media 95

Social Media Paid Content Media Viral Marketing 95