3 reasons why digital video and CTV are booming in 2024
Martech
MAY 16, 2024
Brands are interested because of the deep penetration that CTV and digital video have with U.S. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. Image: IAB, “2024 Digital Ad Spend & Strategy Report.”
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