Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

Choozle

MARCH 2, 2022

When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget and measure your success. But, how do you know if those efforts are actually helping your campaign run efficiently? Performance Metrics.

Efficiency 73

Efficiency Campaigns Cost per Acquisition Digital Marketing Funnels 73

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market. In particular, just how she was able to inject a warm flavour into the campaign!

Display 98

Display Campaigns Banners Best Practices 98

Choozle

JULY 12, 2022

When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary and will be custom to each campaign you launch. Depending on your campaign, results may come over more extended periods of time.

Paid Content 87

Paid Content Campaigns Paid Search Agency Allocation 87

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Reflect on your campaigns and consider your successes by viewing data and trends from the previous year.

Budget Programs 82

Budget Programs Marketing Budget Creation Planning Campaigns 82

KoMarketing Associates

MARCH 5, 2019

With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. First, target them with a LinkedIn ads campaign.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Engage Workday Consumers throughout the funnel. Consider working mode.

Top of Funnel 85

Top of Funnel Campaigns Funnel Advertising Work Management 85

Choozle

NOVEMBER 3, 2021

Connected TV (CTV) is the perfect channel for your media mix if you want to launch eye-catching and meaningful creatives on the biggest screen in the house while utilizing trackable data to optimize marketing efforts later down the marketing funnel. Jump to: Connected TV advertising’s landscape. Connected TV advertising’s landscape.

Optimization 84

Optimization Campaigns Planning Funnel Advertising 84

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. We’ll also talk about different ways to gather data and implement them in your campaigns.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Liveintent

APRIL 11, 2023

With Mother’s Day approaching on May 14, you want to make sure your campaigns are ready to drive purchases and help customers celebrate the mother figures in their lives. So, to help you get in front of these holiday buyers, we’ve put together these tips for building Mother’s Day campaigns that drive results.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62

Madison Logic

NOVEMBER 15, 2023

Erica and her team needed an ABM partner to help them activate data-driven campaigns and provide the expertise and guidance to ensure that their programs are impactful and efficient for their business. The Solution Madison Logic has helped Erica develop and optimize a more effective full-funnel ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 83

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 83

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 229

Paid Content Distribution Cost Per Thousand Budget Programs 229

Madison Logic

MAY 2, 2024

The company prioritizes understanding the ins and outs of each customer’s industry and applying the right content and messaging for a deep go-to-market campaign strategy based on customers’ pain points. The Results Endava saw great success running these multi-channel ABM campaigns through Madison Logic.

Account Based Marketing 52

Account Based Marketing Top of Funnel Multi-Channel Funnel Advertising 52

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role.

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

78

78

Envy

MARCH 4, 2021

These B2B lead nurturing nuggets will help you tweak your funnel for better results. When you find them apply the same tactics and rules to similar contacts who've just entered your lead nurturing funnel. Seek out funnel leaks and work to plug them. Add only the right leads in the funnel. Set up campaign dashboards.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives. Maintaining Integrity During Integration.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.

Advertising Channels 111

Advertising Channels Campaigns Merchandising Optimization 111

Choozle

DECEMBER 1, 2021

advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021—significantly more than the 22% who expressed the same levels of confidence in November of 2020. Reflect on your campaigns and consider your successes by viewing data and trends from the previous year.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Porch Group Media

JANUARY 2, 2023

Tell us about what a campaign looks like. But if you have a digital mindset, you do this and what this is, as people get a CTV ad, we can then deterministically, which means following the same person in the same household, we then serve them other forms of digital advertising. Luci: It’s just really an amazing offering.

Ad Frequency 52

Ad Frequency First-Mover Advantage Campaigns Advertising Agencies 52

6sense

FEBRUARY 17, 2022

Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently. However, using traditional KPIs on ABM campaigns is never enough. . Choosing select ABM KPIs can guide your campaigns more appropriately. Focusing on Metrics That Matter.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Choozle

NOVEMBER 3, 2021

Connected TV (CTV) is the perfect channel for your media mix if you want to launch eye-catching and meaningful creatives on the biggest screen in the house while utilizing trackable data to optimize marketing efforts later down the marketing funnel. Jump to: Connected TV advertising’s landscape. Connected TV advertising’s landscape.

Optimization 52

Optimization Campaigns Planning Funnel Advertising 52

Moz

AUGUST 10, 2020

However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. You’ll be on your way to creating a more stable plan for your paid digital advertising campaigns once you’re able to answer those questions. So, pick one. Focusing on profitability.

Campaigns 72

Campaigns ROAS Forecasting Funnel Advertising 72

Choozle

OCTOBER 7, 2020

But what does this mean for your digital advertising strategies? To find out more, we sat down with Madden Media to better understand how they adjusted their digital advertising strategies for their clients in the travel and tourism industry. Q: How have these strategies helped improve your campaigns and performance?

Campaigns 97

Campaigns Advertising Agencies Planning Media 97

Martech

APRIL 25, 2024

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 117

Television marketing Planning Paid Search Agency Peer-to-peer 117

Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. I spend a good chunk of my day asking myself questions like: When should I launch our next campaign, and on which channels? This is the first post in our new content series, Meta With Metadata.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. What is a brand lift?

Advertisements 52

Advertisements Advertising Branding Brand Identity 52

PureB2B

MARCH 18, 2022

Most ongoing marketing campaigns will impact the sales process, of course. Is it possible to keep focused on sales outcomes in a marketing-heavy campaign strategy? Table of Contents Unifying Each Channel Marketing to the Sales Pipeline Integrated Marketing Lead Generation Creating a Follow-Up Campaign What Happens Next?

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

PureB2B

MARCH 18, 2022

Most ongoing marketing campaigns will impact the sales process, of course. Is it possible to keep focused on sales outcomes in a marketing-heavy campaign strategy? Table of Contents Unifying Each Channel Marketing to the Sales Pipeline Integrated Marketing Lead Generation Creating a Follow-Up Campaign What Happens Next?

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

Metadata

MAY 13, 2021

Our monthly advertising budget was cut by 60% so we only had $17,000 to play with each month. We weren’t seeing a whole lot of results from our email campaigns and our website wasn’t converting. The dangling carrot of our initial conversation ad campaign was a $100 DoorDash gift card to get people to take a demo with us.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Choozle

MARCH 10, 2021

Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. From common programmatic campaign optimization questions to creative specs, we’re here to guide your advertising and marketing needs to victory! But, where to start? Under Pacing .

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52