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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software.

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MDF Funds & How to Use Them

The Point

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message.

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The Top 10 WordPress CMS Alternatives

Webbiquity

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve.

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Does your organization need a headless or hybrid content management system (CMS)?

Martech

The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. But deciding whether your company needs to move to a Headless or Hybrid CMS is not something to jump into lightly. Does our C-suite support this type of initiative?

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Current decision intelligence software is worth testing but may not be necessary for your team. Another example is inventory management software. Image Source 2.