Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. What paid channels do they use?

Paid Content 359

Paid Content ROI Paid Search Agency Media 359

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Meanwhile, traffic to HubSpot Academy , our free online training program, has more than doubled in recent weeks, and our Marketing Blog has experienced a 40% increase in weekly organic traffic.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 98

Paid Content Studies B2B Marketing Blogger 98

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Be your content’s PR team. Click To Tweet.

Paid Content 105

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 105

Contently

SEPTEMBER 28, 2017

It’s time to prepare for another drop in organic traffic to blog posts and other “owned” website content. Paid distribution is more important than ever. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Contently

APRIL 28, 2017

Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content. Most of the hesitation from media companies stemmed from ad load and a lack of options for calls-to-action. But what about brands?

Customer Surveys 152

Customer Surveys Brand Identity Branding Distribution 152

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

Marketing Budget 288

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 288

Inbox Insight

JUNE 7, 2020

11% of respondents said they struggled with getting approval on inbound marketing ideas, and 9% said they couldn’t secure enough budget. By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? While some digital marketing listed below has always been part of a robust and effective strategy, they stand true now more than ever. Targeted paid social campaigns. Targeted paid social campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. Engage is a digital marketing conference in Portland, covering a LOT of knowledge in just two days. One of Europe’s biggest content marketing events.

Conference 94

Conference Planning Content Marketing Content 94

Convince & Convert

MAY 3, 2016

How activities-based marketing can keep you busy, but leads to stagnant business growth. Why good content means a life lived off-domain. How repackaging content for sales reps to personalize and distribute leads to better audience engagement. Why paid social means creating a path towards an outcome post-click.

Social Media 95

Social Media Social Marketing Skype Content Marketing 95

Metadata

AUGUST 24, 2021

Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage. If you’re just starting out, I recommend hiring a video agency.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Anyword

JANUARY 15, 2020

Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines. Branded Content on the Rise. Produce Powerful Content. Utilize Sophisticated Distribution Techniques.

Advertising Agencies 93

Advertising Agencies Brand Identity Branding Content 93

Metadata

AUGUST 16, 2021

Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?) If you’re just starting out, I recommend hiring a video agency. Identify your sweet spot.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Contently

APRIL 20, 2021

But this isn’t another example of a financial services company co-opting a good cause to sell you things. Means and Matters just won two Webby Awards for a very good reason: because the incredible content on the site is backed up by the values and actions of Bank of the West. “It wasn’t differentiated.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

ClearVoice

JULY 26, 2022

Simply put, organic marketing is a type of marketing in which brands and individuals provide value to customers and potential customers through efforts to build relationships, promote the brand, and increase conversions. Some of the tactics involved in organic marketing may include: Social media posts and discussions.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Brandpoint

APRIL 13, 2023

But, don’t forget: it’s important to not do video just for the sake of creating video content. Like all content marketing, offering quality content is the best thing you can do for driving your intended results. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Brightedge

DECEMBER 4, 2020

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Say 'YES' to paid distribution.

Distribution 104

Distribution Paid Social Agency Social Media Media 104

Oktopost

APRIL 21, 2020

Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand.

B2B Marketing 111

B2B Marketing B2B Work Management Content 111

NetLine

DECEMBER 1, 2020

From looking at content promotion as an art and science to prioritizing business metrics over vanity metrics, Nathan reminds us to stay focused on key objectives and results. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 271

Enterprise Management Digital Asset Management Work Management Marketing Management 271

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Creating Your LinkedIn Company Page. Think of your page as your own personal hub, representing yet another point to amass new followers and share your content.

Linkedin 93

Linkedin Paid Search Agency Ads Cost Per Thousand 93

Content Standard

JANUARY 10, 2022

And while social media giants rise and fall, there’s no evidence they’ll ever completely go away. As marketers, we need to pay attention and ensure social media channels remain a key part of our content distribution strategies for 2022. Of course, the company is no longer named Facebook.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Paid Content 253

Paid Content Content Marketing Paid Search Agency Content 253

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.

Paid Content 102

Paid Content Distribution Paid Search Agency Content 102