Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring is a type of segmentation.
Act-On
SEPTEMBER 25, 2023
Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments.
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Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
SalesIntel
DECEMBER 6, 2023
To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort.
Marketing Insider Group
JULY 10, 2023
While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?
Biznology
JUNE 6, 2018
If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. These are compelling, important benefits.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. And staying the course with your existing platform is tempting, isn’t it? When marketing automation integrates easily (we’re looking at you, CRM!),
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