PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent signals emanate from buyers’ interactions with content.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

B2B Marketing Directions

SEPTEMBER 26, 2021

As I wrote in a recent post , identifying all potential growth opportunities is far less likely to occur when marketing and other business leaders fail to take an expansive view of their market. And it's unlikely that typical demand generation programs will persuade them to change their position. And In This Corner.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Inbox Insight

APRIL 19, 2021

It can also hamper the scope of B2B demand generation campaigns as limited counts mean smaller available reach. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98