Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. And a DAM isn’t just file storage — it also stores the metadata about those assets. “A Get MarTech!

Digital Asset Management 96

Digital Asset Management Work Management Marketing Management Tagging 96

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Gather digital requirements.

Digital Asset Management 125

Digital Asset Management Work Management Marketing Management Branding 125

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. System and data users These are the team members who are working in the DAM on a regular basis. DAM governance structure. Image: Salt Flats. Get MarTech!

Digital Asset Management 109

Digital Asset Management Work Management Customer Surveys Conference 109

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s And this is really powerful because you can start to show your users what systems are going to be sunset by your new DAM system.”

Digital Asset Management 116

Digital Asset Management Process Work Management Customer Surveys 116

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Management 119

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 117

Digital Asset Management Work Management Privacy Marketing Management 117

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 108

Enterprise Management Digital Asset Management Work Management Marketing Management 108

Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As The core material and context that enable using an asset. Get MarTech!

Digital Asset Management 92

Digital Asset Management Enterprise Management Work Management Touchpoints 92

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 128

Planning Work Management Resource Management Digital Asset Management 128

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 108

Work Management Digital Asset Management Marketing Management Organization 108

Brandfolder

JUNE 9, 2021

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Tools 105

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. How does cybersecurity work? How does cybersecurity work? Your physical office space might have boundaries, but the digital world? What is cybersecurity? trillion in 2025.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 118

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 118

chiefmartech

MARCH 3, 2020

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides , to the delight or dismay of marketers at conferences worldwide. Market structure? Everybody needs a hobby. Regulation?

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Resource Management 119

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Digital Asset Management 111

Digital Asset Management Work Management Marketing AI Marketing Management 111

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How important is personalization in content marketing?

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Valasys

OCTOBER 11, 2023

Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Here, we will discuss some other benefits of NAC solutions.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. AI handles executional work while people provide oversight and judgment.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

Digital Asset Management 94

Digital Asset Management Work Management Training Marketing Management 94

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Way to go, humanity.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Mobile Advertising 117

Martech

JANUARY 4, 2023

This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Go with the easy solution? Do you really need an implementation partner?

Digital Asset Management 105

Digital Asset Management Advertising Agencies Work Management Marketing Management 105

Martech

MAY 18, 2022

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management?

Digital Asset Management 97

Digital Asset Management Work Management Marketing Management Marketing & Strategy 97

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively. million on content marketing.

Digital Asset Management 295

Digital Asset Management Marketing Report Content Marketing Work Management 295

Martech

NOVEMBER 30, 2021

Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation. Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Planning 116

Martech Advisor

JANUARY 7, 2020

“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Key Considerations For Choosing A CX Software Platform. Table Of Contents.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 106

Digital Asset Management Enterprise Management CMS Development Work Management 106

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.

Resource Management 95

Resource Management Digital Asset Management Work Management Resources 95