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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are so many spam trigger words, someone could write a nice thick book about them. You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing Content marketing Digital marketing Account-based marketing (ABM) Direct marketing.

CAN-SPAM 264
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Spam Trigger Words to Avoid in Your Next Email Subject Line

Zoominfo

There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Remember that prince from Nigeria? All caps – CALM YOURSELF.

CAN-SPAM 100
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Inbox Influence: Mastering Email Marketing for Brand Success

Stevens & Tate

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

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3 ways to drive sales with email by ZeroBounce

Martech

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

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Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each

Stevens & Tate

Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. You should have both in your marketer’s toolbox to use when appropriate, especially with attraction marketing. Email Drip Marketing. Nothing else.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script | B2B

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.