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CMS predictions: What to watch for in the year ahead

ClickZ

Kroger and Microsoft are bringing digital shelves to brick-and-mortar grocery stores where ads are displayed beside merchandise and prices change on the fly. Soon it will be hard to tell if our first-line support is human or robot. Content creation is already using AI. Chatbots will be everywhere – and customers will be none the wiser.

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Reinventing the digital experience platform

Martech

Stitching those disparate products together to create a unicorn solution is an integration partner’s dream but, in too many cases, a CMO’s nightmare. Using a headless approach, marketers could syndicate centrally-managed content to websites, mobile apps, digital signage, car dash displays, or other endpoints.