Content Marketing Institute
AUGUST 24, 2023
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Salesforce Marketing Cloud
AUGUST 24, 2023
Thinking of adding generative AI to your business? You’re far from alone. Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond.
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Ahrefs
AUGUST 24, 2023
There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And you can do both too.
Salesforce Marketing Cloud
AUGUST 24, 2023
Fill in cell. Add row. Update column. New tab. Cross eyes. Rinse, repeat — 10 times a day. Sound familiar? I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
AUGUST 24, 2023
So if you want to take an SEO certification, you want to make sure you’re completing those where: To find courses that fit the bill, we polled our 200K+ newsletter subscribers on the best SEO certifications they would recommend.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
ATAK Interactive
AUGUST 24, 2023
Join us as we uncover the innovations and advantages fueling their meteoric rise. This blog is your gateway to the dynamic fusion of data, automation, and personalized strategies that are reshaping the B2B landscape. Let's embark on a journey into "The Rise of B2B Digital Marketing Companies: Innovations and Benefits.
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Goodish Agency
AUGUST 24, 2023
Explore Wave.video's features and master video creation. This blog offers a step-by-step guide to create professional videos. Dive in!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
Square 2 Marketing
AUGUST 24, 2023
INBOUND 23 is coming up September 5-8. HubSpotters from all over the globe will make the trek to Boston for the annual conference to see what HubSpot is up to and to rub elbows with fellow users and partners. I started coming to INBOUND in 2012 when it was held in a hotel with roughly 300 attendees. Needless to say, things have changed quite a bit since then.
Stevens & Tate
AUGUST 24, 2023
Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience. If this is the case, you’re not alone. The vast amount of emails people send and receive daily means that it’s easy for your message to get lost in the shuffle.
RDW Group
AUGUST 24, 2023
Communicating the integral messaging of public health initiatives can be a complicated feat. The messaging can be sensitive, always important, … The post Public Health Communications: Reaching Vulnerable and Underserved Communities appeared first on RDW Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Forrester B2B
AUGUST 24, 2023
Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.
SendGrid
AUGUST 24, 2023
Using an Email API can help connect an app or service to an email service provider without the heavy developmental lift. Learn more about email APIs. The post What Are Email APIs? appeared first on SendGrid.
Navigate the Channel
AUGUST 24, 2023
If you’re one of the people who has taken a personality quiz online (What kind of building product are YOU?) or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. You are in good company, too. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment.
Oktopost
AUGUST 24, 2023
It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Ahrefs
AUGUST 24, 2023
In this post, I’ll share the blogging tips I learned. Blogging is hard work.
Oktopost
AUGUST 24, 2023
It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history.
Optinmonster
AUGUST 24, 2023
Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.
SmartBrief - Marketing
AUGUST 24, 2023
In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. As retailers continue to fortify their media ecosystems and influence, growth will depend on how fast they can unlock new in-store marketing tactics, their efforts to earn valuable first-party data and expand off-site, and their ability to standardize their processes and measurement.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Varicent
AUGUST 24, 2023
Revenue volatility – two words that hit close to home for any sales professional in this disruptive market. Maintaining consistent revenue has become a delicate balance of strategy and adaptability. Explore key indicators of revenue volatility and outline actions you can take to help mitigate revenue fluctuations with confidence.
Fount Media
AUGUST 24, 2023
Are you a healthcare service provider, or a hospital executive looking to grow your medical business and engage highly skilled heart specialists with years of experience in the field? A qualified cardiologist email list is the optimal solution to boost the potential of the business. By using the cardiologists email The post Employ a Qualified Cardiologists Email List to Grow Your Medical Business appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
HG Data
AUGUST 24, 2023
Congratulations to Bethany Kasmar, Senior Director, People, at HG Insights, for receiving the 40 Under 40 business leader award! Bethany has been recognized as a 40 Under 40 award winner by the Pacific Coast Business Times, an annual selection of the California Central Coast’s most accomplished entrepreneurs and business leaders. She has helped shape the … The post HG’s Bethany Kasmar Honored as “40 Under 40” Business Leader appeared first on HG Insights.
QuanticMind
AUGUST 24, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/18/23 - 8/24/23 to stay ahead of the curve: CTV ad spend hits record-breaking $1 billion in June [:02] A new report detailing ad spend across streaming platforms like Max, Roku, and YouTube says that June was a record-setting month for CTV advertising.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Bannersnack
AUGUST 24, 2023
9 minutes read Measuring the performance of all your marketing efforts is crucial – but no other metric is as quintessential as your conversion rate. This is it – this is where it all comes down to in the end: bringing your target audience to take action, buy something from you, or become part of your community. In this article, we take a closer look at conversion rate from multiple perspectives: what it actually is, why you should really care about it, and how to work with it to achieve your b
AgencyEA
AUGUST 24, 2023
This year, Lollapalooza returned to captivate music lovers and live experience enthusiasts. In their traditional four-day Grant Park takeover, the festival saw over 100,000 fans flock to see 170 artists performing on nine stages (wow!).
Valasys
AUGUST 24, 2023
August 24 – India made history on 23rd August 2023 by successfully landing the first ever spacecraft on the moon’s south pole – the Chandrayaan 3. It was launched on 14th July and consisted of a lander named Vikram and a rover named Pragyan. India is the fourth country to make a soft landing on the surface of the moon. The spacecraft consists of the carrier rocket, in this case the Chandrayaan-3, a lander which is used land the rover on the moon’s surface, and a rover, a device used for wa
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