Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Tune in on Salesforce+ Connect with the Trailblazer Community at Dreamforce Dreamforce is happening September 12-14, 2023. With 3 jam-packed days of the brightest minds shaping our future at the largest and most magical AI event ever, it’s the perfect time to grow your Salesforce network and forge meaningful con

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

The Daily Egg

AUGUST 15, 2023

Running a business isn’t easy. And running a business without the proper tools is impossible. Businesses that require client management, appointment scheduling, The post Vcita Review appeared first on The Daily Egg.

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Tools Business 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Salesforce Marketing Cloud

AUGUST 15, 2023

The explosion of AI capabilities over the past few months might be the biggest marketing story of our lifetime. Sound like hyperbole? Think again. AI is already transforming the way we can connect with customers. And there’s potential for much more development. The rise of AI has already pushed marketers to adapt to a new ecosystem, learn new skills, and navigate new rules.

Planning 98

Planning Marketing & Strategy Paid Search Agency Conference 98

The Daily Egg

AUGUST 15, 2023

After a long time spent in marketing obscurity, QR codes have become ubiquitous over the past few years. You’ll see them everywhere. The post QR Code Dynamic Review appeared first on The Daily Egg.

Marketing 97

Marketing 97

Acrolinx

AUGUST 15, 2023

The generative AI era It’s challenging to go a full 24 hours without talking, hearing, or reading about AI nowadays. And businesses are trying to understand the best … Continue reading "Enterprise Concerns About Generative AI: Research Findings" The post Enterprise Concerns About Generative AI: Research Findings appeared first on Acrolinx.

Research 96

Research Generation Best Practices Business 96

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.

Paid Search Agency 94

Paid Search Agency Broadcasting Impressions Demographics 94

ATAK Interactive

AUGUST 15, 2023

Welcome to a groundbreaking exploration of B2B dynamics that transcend conventional sales strategies. In this blog, we unravel the transformative synergy between collaborative innovation and ReactJS development services. Dive into a realm where B2B evolution is empowered by technological prowess, and discover how your business can thrive beyond sales quotas.

B2B Sales 78

B2B Sales B2B Service Business 78

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ahrefs

AUGUST 15, 2023

In this post, I’ll walk you through what SEO consultants do, whether your business needs one, and the most important questions to ask before hiring them.

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Consulting SEO Service Business 97

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.

Content 88

Content Bundling Display Segmentation 88

Content Marketing Institute

AUGUST 15, 2023

You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.

Content 86

Content Distribution Spending Process 86

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Branding Brand Identity Planning 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

AUGUST 15, 2023

A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.

Digital Asset Management 82

Digital Asset Management Enterprise Management Work Management Marketing Management 82

Square 2 Marketing

AUGUST 15, 2023

So many company leaders reach out to Square 2 and want to talk about their website. Once we review and audit the site, we usually find that it’s still an online brochure and not the lead-generating machine it should be. After some discussions, we almost always uncover that what these people want is not a new website but rather a website that drives more leads, sales opportunities and new customers.

Marketing Websites 73

Marketing Websites Generation Marketing Qualified Leads Leads 73

DivvyHQ

AUGUST 15, 2023

If you have or are working to create some form of subscription-based business model, email marketing will likely be an invaluable tool for acquiring and retaining customers. In our latest article from guest contributor Miles Oliver, find out how email content and personalization can be used to boost subscription ROI and keep customers coming back.

Lead Ranking 72

Lead Ranking Email Marketing Business ROI 72

Engagio

AUGUST 15, 2023

I’ll get right to the point. If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. That’s not the case at Demandbase. We built our ad tech from the ground up specifically for the unique challenges of B2B.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ahrefs

AUGUST 15, 2023

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me.

Business 72

Business Product Marketing 72

SmartBrief - Marketing

AUGUST 15, 2023

Every day, it seems like there’s something new and shiny about AI. It’s almost as if marketers are running around on a hamster wheel trying to learn the latest AI news. But there comes a time when we have to step off and take a deep dive so that we truly understand how AI is affecting marketing, technology and our day-to-day work. That time is now. SmartBrief is putting together its first virtual AI Impact Summit , Sept. 27 and 28.

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Conference Ethics Work Management Case Study 52

Benchmark Email

AUGUST 15, 2023

Today, most marketers rely on various marketing strategies to boost brand awareness, generate leads, and increase conversions. However, some believe that organic marketing tactics are not enough to reach a brand’s advertising goals. Some modern brands rely on paid advertising to fill the gaps that organic advertising might leave. In this article, you will learn… The post Paid and Organic Ads: How To Combine the Best of Both Worlds appeared first on Benchmark Email.

Organization 52

Organization Ads Best Practices Advertising Benchmark 52

LeanData

AUGUST 15, 2023

Learn how to enhance your operations processes with automated alerts from LeanData. Discover 12 use cases for alerts, from Opportunity creation to deal stages, partner overlaps, PLG trial periods, and more. The post 12 Automated Alerts You Didn’t Know You Could Do in LeanData appeared first on LeanData.

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Automation Process 52

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Salesforce Marketing Cloud

AUGUST 15, 2023

In a world where data is growing exponentially in conjunction with cyber threats, hardware failures, and human error, the possibility of data loss is a constant concern — and for good reason. Losing crucial data can be catastrophic for businesses. The average cost of a data breach in 2022 was $9.44 million, more than double the cost of a breach the previous year, according to IBM.

Privacy 52

Privacy Business Paid Search Agency Webinar Metrics 52

Varicent

AUGUST 15, 2023

Sales is one of the most challenging jobs out there. A salesperson has little to no authority but is accountable for the results in their customer base. They must navigate their customers' operational, technical, and political complexities, meet their unique needs, and fight off competitors. It’s a demanding job, but there’s one even harder: managing the sales team.

Automation 52

Automation Demand 52

Salesforce Marketing Cloud

AUGUST 15, 2023

If creating a sales team is like building a car, then territory management is where the rubber meets the road. You’ve agreed on a sales strategy , revenue goals, target customers, and a sales process. Now the moment has finally come for the sales reps to go out and sell. But not all territory management is created equal. The greatest sales teams are constantly measuring their performance, gathering market insights, and refining their process to get better.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Brightedge

AUGUST 15, 2023

Since BrightEdge began and launched the industry's first Enterprise SEO platform , we have been pioneering how our marketers approach SEO. The foundation we have built at BrightEdge grows stronger. We have surpassed $100 million in revenue, work with over 57% of Fortune 100, and have over 8,500 brands utilizing BrightEdge. All using (our own) best-of-breed data, and all in one unified platform.

Generation 52

Generation Thought Leadership SEO Paid Search Agency 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Sana Commerce

AUGUST 15, 2023

In today’s competitive market, supply chain strategies can make all the difference between stagnation and business growth. One of these strategies is the implementation of pre-orders and backorders. Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently.

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Order Work Management Marketing Management B2B 52

Metadata

AUGUST 15, 2023

With Four-Year Revenue Growth of 300% Percent, Metadata.io Ranks No. 1870 Among America’s Fastest-Growing Private Companies Metadata.io , the marketing operating system for B2B, has been named one of the fastest-growing private companies in the United States, ranking 1,870 on the Inc. 5000 list. This is the fourth consecutive year that Metadata, which experienced 300% revenue growth in the past three years, has been featured on the list.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

The Freeman Company

AUGUST 15, 2023

Watch how TriNet, the brand behind PeopleForce, surprise launched its new look at an exclusive, photo-worthy event.

Branding 52

Branding Brand Identity 52