Navigate the Channel

NOVEMBER 8, 2023

The business landscape of 2023 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Here are some of the older B2B techniques that continue to work to this day – techniques that you will probably be able to count on for many years to come.

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Tactics Trade Show B2B Marketing B2B 65

Top Rank Marketing

NOVEMBER 8, 2023

As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization , the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.

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Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Well, you’re in the right place. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

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Buyer Personas Startups Lead Ranking Psychographics 127

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Understanding and leveraging customer profitability Every company has a finite number of target customers who hear their value proposition better, need it faster, will pay more money for it and will stay longer.

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Ideal Customer Profiles Profiling Marketing Management Intent Signal 121

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

NOVEMBER 8, 2023

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.

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Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.

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Work Management Marketing Management Customer Satisfaction Analysis 108

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e. Even though the term SALES and MARKETING is frequently referenced, the concept of alignment should involve the organization as a whole to allow harmonious in

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Work Management Buyer Personas Paid Search Agency Marketing Automation Services 106

Martech

NOVEMBER 8, 2023

“It’s like shaking up all the letters in a Scrabble bag,” she said, “then pouring them all over the table and trying to make a word.” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization.

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Enterprise Management Work Management Marketing Management Budget Programs 104

Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

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Research Video Marketing Content Tools 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.

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Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

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Webinar Metrics Paid Search Agency Google Digital Asset Management 94

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? If so, you’re not alone. And there’s good news. Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. In fact, by understanding lost opportunity trends, you can: Develop better sales strategies Improve customer service initiatives Create more effective marketing and sales messaging Adjust pricing to ensure a competitive advantage Analyze c

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Sales Management Analysis Top of Funnel Work Management 78

Navigate the Channel

NOVEMBER 8, 2023

Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Lead generation is a crucial numbers game in marketing.

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Social Media

Benchmark Email

NOVEMBER 8, 2023

The holiday season isn’t just a time for decking the halls and spreading cheer; it’s also a golden opportunity for businesses to capitalize on the festive spirit and boost their bottom lines. As the days grow shorter and the air gets crisper, consumers worldwide embark on a gift-giving frenzy, and a well-executed holiday email marketing… The post Holiday Email Marketing: Strategies for Maximizing Seasonal Sales appeared first on Benchmark Email.

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Email Marketing Marketing & Strategy Marketing Strategy Advertising Benchmark 75

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. At Marketri, we understand the science of modern marketing and the reliance on accurate data to make informed marketing decisions.

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Marketing AI SEO Trends Marketing Budget 62

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. And yet, the same research found that 43% of business development teams do not see or use editorial content for sales enablement. There’s a disconnect between the content used to generate new opportunities and the content used to nurture those conversations.

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The Daily Egg

NOVEMBER 8, 2023

Tracking your team’s work hours and monitoring their activities takes a lot of time. Filling out spreadsheets and calculating payroll manually is. The post Traqq Review appeared first on The Daily Egg.

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Activities 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

NOVEMBER 8, 2023

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Transitioning into a leadership role requires a whole new set of skills and strategies. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot.

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Work Management Lead Ranking Allocation Hubspot 72

The Daily Egg

NOVEMBER 8, 2023

If you’re a website owner or SEO professional tired of paying an arm and a leg for multiple SEO tools, SEO PowerSuite. The post SEO PowerSuite Review appeared first on The Daily Egg.

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SEO Marketing Websites Tools 64

Anteriad

NOVEMBER 8, 2023

The post Intent-based Lead Generation Strategies Part 3: How to generate quality leads appeared first on Anteriad.

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Intent-based Leads Lead Generation Intent Generation 81

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future. Otniel Calderon, Digilant Sales Engineer, attended the conference and noted a significant focus on Advanced TV*.

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Advertisements Advertising Ad Frequency Classified Ads 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketri

NOVEMBER 8, 2023

Marketing budgets are essential, but but often confusing. To get the most out of your marketing dollars, you need to budget strategically.

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Confessions of a B2B Marketer

NOVEMBER 8, 2023

Peep Laja on LinkedIn Wynter's website CXL's website Speero's website How to Win podcast with Peep Laja “Do you even resonate?” YouTube Playlist Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim So

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B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix. More is still on the way, but here’s an overview of what you can expect to see at this year’s event!

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CMO Case Studies Case Study Network Marketing 52

sagefrog

NOVEMBER 8, 2023

The healthcare industry is fiercely competitive, making impactful marketing an absolute necessity. With the growing contest between heavy-hitting brands, capturing attention in a saturated atmosphere can be challenging for B2B healthcare marketers. Couple this with an ever-changing array of marketing technologies and methodologies, and you have an incredibly complicated, continuously shifting landscape.

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Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Versium

NOVEMBER 8, 2023

Kevin Marcus is here to discuss how data is being used today and predict how it will be used in the future. Tune in to get the latest on data marketing, data privacy, growing a data-centric career, and more.

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Privacy Marketing 52

Brandwatch Marketing

NOVEMBER 8, 2023

Find out why you need social media benchmarking and how you can use it to improve your social media strategy.

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Advertising Benchmark Social Media Media Activities 64

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. After all, a company needs to keep growing to stay healthy. However, it’s equally crucial not to forget your existing customer base. Think about it this way: once you have invested in acquiring a customer, every subsequent sale to that customer becomes more profitable.

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