CMSWire
APRIL 5, 2024
How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
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Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
Bannersnack
APRIL 5, 2024
18 minutes read Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market. So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands, and appeal to online users to click the button. No worries. I am inviting you to walk through the theory of colors and have a look at our list of 40 curated color palettes that hopefully will provide you with
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Bannerflow
APRIL 5, 2024
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two companies match each other perfectly the results can prove very fruitful.
Content Marketing Institute
APRIL 5, 2024
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
CMSWire
APRIL 5, 2024
How brand perception shapes market perception, consumer behavior and long-term brand success. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tiecas
APRIL 5, 2024
A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? ( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. ( Source ) Why is that?
Full Circle Insights
APRIL 5, 2024
Learn more about how you can audit your tech stack to meet new privacy and security updates and the latest Chrome cookie regulations.
Brandwatch Marketing
APRIL 5, 2024
Want to know how to do a competitive analysis? We run through everything from identifying competitors to analyzing them in a range of areas.
Alaniz
APRIL 5, 2024
CRM Spring Cleaning: Essential Tips for Cleaning Your Hubspot Database As the seasons change and we head into Q2, it’s the perfect time to do a little spring cleaning of your CRM (Customer Relationship Management) to ensure efficient business operations for the rest of the year. Your Hubspot database should. The post CRM Spring Cleaning: Essential Tips for Cleaning Your Hubspot Database appeared first on Alaniz Marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
APRIL 5, 2024
LLM agents act as a glue between human workers and software/systems. Continue reading.
ClearVoice
APRIL 5, 2024
Producing the best content possible can be harder than you think. Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. If your content creation is stressing you out, don’t worry. In this guide, we’ve broken down the content development lifecycle into six main phases, covering what each entails and the key roles on your team that contribute to each phase.
DAGMAR Marketing
APRIL 5, 2024
For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. With so many resources becoming available (and a majority being offered free of charge), which ones will you leverage to achieve your business goals?
ClearVoice
APRIL 5, 2024
What is a Content Audit? A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. A content audit analyzes your content efforts so you can evaluate your strategy to understand what’s working and what’s not. This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
APRIL 5, 2024
7 minutes read If you’ve been on YouTube for a while now, you would probably agree that creating YouTube content is never simple. Being a content creator means that you are investing time, skills, and money into your video content, and you expect that people watch your work and grow your channel. From deciding on the right topics to optimizing the videos, and making sure you’re addressing the right audience, creating content for YouTube is no easy thing.
ClearVoice
APRIL 5, 2024
Producing the best content possible can be harder than you think. Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. If your content creation is stressing you out, don’t worry. In this guide, we’ve broken down the content development lifecycle into six main phases, covering what each entails and the key roles on your team that contribute to each phase.
SmartBug Media
APRIL 5, 2024
Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. The entire customer journey, from nurturing new leads to retaining those leads and turning them into loyal customers , can benefit from personalization.
ClearVoice
APRIL 5, 2024
What is influencer marketing? Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. The type of content and campaign can vary just as widely as the size of the social media following you’re looking to leverage.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
APRIL 5, 2024
Building client trust is crucial in today’s digital world. It’s where online word-of-mouth thrives and businesses grow. That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. We’ll explore best practices, success metrics, and more!
Bluetext
APRIL 5, 2024
In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. Brands must navigate this carefully to maintain trust. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.
Valasys
APRIL 5, 2024
5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. Therefore, such a move would be a crucial step towards a brand-new Google’s financial policy.
Optinmonster
APRIL 5, 2024
Are you not getting the desired results out of your A/B test experiments? Wondering if there are ways to improve your split tests for better outcomes? A lot of businesses make A/B testing mistakes that cost them their time and money, mostly because they don’t know how to run them correctly. A/B testing is an amazing way to improve your website conversions.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
APRIL 5, 2024
Do you want to optimize your website’s checkout process and increase your revenue? Checkout optimization is vital for any eCommerce company. Without it, you’ll lose sales due to poor customer experience. After all, 70.19% of online shopping carts are abandoned. That’s according to the Baymard Institute, which has compiled 49 different cart abandonment studies.
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