PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 73

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 73

Trade Press Services Newsletter

FEBRUARY 1, 2024

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because 

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

SendX

FEBRUARY 1, 2024

When it comes to newsletter email subject lines, there’s a frustrating game we keep seeing played online that we really want to put a stop to here at SendX - it’s the old spray and pray game. You send out countless emails with random email subject lines just hoping they will get opened.

Newsletter 195

Newsletter 195

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded.

Forecasting 139

Forecasting SEO Terms and Conditions Marketing Analytics Tools 139

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered. When’s the best time to send an email? What kind of personalization actually drives engagement?

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Ahrefs

FEBRUARY 1, 2024

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t).

SEO 126

SEO Best Practices Content 126

CMSWire

FEBRUARY 1, 2024

The pivotal role of contact centers in shaping customer loyalty and retention, highlighting their transformative potential in the business landscape. Continue reading.

Contacts 117

Contacts Loyalty Business 117

Martech

FEBRUARY 1, 2024

This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. Why we care.

Privacy 110

Privacy Tools Advertising Agencies Vendors 110

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. Read on and I’ll explain why and give some other tips for better presentations. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area.

Tips 108

Tips Conference Act-On Rules 108

CopyBlogger

FEBRUARY 1, 2024

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them. Continue Reading The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.

Personalization 98

Personalization Examples Branding Brand Identity 98

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? I’m guessing it was at least one hundred, with many revenue-seeking messages landing in the Promotions tab for mass deletions and/or general oblivion. It would have been nice to have a way to stand out in that crowd, right? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of i

Email Marketing 108

Email Marketing Google Click Rate Marketing & Strategy 108

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful.

Peer-to-peer 97

Peer-to-peer Business Thought Leadership Planning 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Terms of the deal were not disclosed.

Fulfillment 99

Fulfillment Ideal Customer Profiles Distribution Vendors 99

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Linkedin 98

Linkedin Paid Search Agency Spending Ads 98

Martech

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elev

Marketing Management 98

Marketing Management Webinar Metrics Privacy Marketing & Strategy 98

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 95

Facebook Digital Asset Management Tools Branding 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. They make up 47.3% of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. I personally get convinced by my favorite micro-influencers every other day to try new products and services.

Advertising Agencies 77

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 77

Visitor Queue

FEBRUARY 1, 2024

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. It aims to improve your relationship and reputation with both current and prospective customers. By including social selling in your revenue generation plan, you can attract new customers, […] The post 8 Beginner Tips for Social Selling in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic

Tips 76

Tips Social Media Advertisements Advertising 76

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategi

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Navigate the Channel

FEBRUARY 1, 2024

Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns.

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Ignite

FEBRUARY 1, 2024

It's not uncommon to feel disillusioned when a campaign fails to yield the expected results. However, perhaps the fault lies not in the efficacy of the marketing itself but rather in our expectations of what it can achieve. Oftentimes, we overlook the nuanced purposes of marketing campaigns, expecting immediate and dramatic outcomes where subtlety and long-term impact are more appropriate.

Case Study 62

Case Study Case Studies Studies Marketing 62

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. The post-purchase moment is pivotal in the buyer’s journey. It can determine whether you’ll be a one-time buy or become a trusted go-to brand. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Ignite

FEBRUARY 1, 2024

Strong sales and marketing departments are a must for any company to sell efficiently and drive real results. But the key is that these two departments are aligned and sharing information. Sales enablement is a vital function that ensures this effective cross-team communication. It ensures that prospects get the right information at the right time. It ensures that our sales and marketing teams remain in alignment through the harried, chaotic pressures of daily life.

Cross-Selling 62

Cross-Selling Efficiency Marketing Prospects Effectiveness 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

FEBRUARY 1, 2024

Learn how you can supercharge your B2B marketing efforts channel marketing with DemandScience to drive growth for your B2B business.

Advertising Channels 62

Advertising Channels B2B Marketing Marketing & Strategy Marketing Strategy 62

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Well, we’re taking a close look at all three to see what’s what. Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines are making significant updates to their results. They are no longer just links and content copied from websites. Now they can generate entire answers with full paragraphs, ordered lists and conversational elements all generated by large language models.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52