Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers
Walker Sands
JUNE 20, 2023
It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. By 2025, Gen Zers will represent nearly a third of the global labor pool. Before long, they will become decision-makers at their organizations. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.
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