Net-Results
SEPTEMBER 24, 2020
“How do I write a good piece of content for social media posts?”. Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for the sake of this answer: you’re posting on organic social and are looking to create social posts and blog posts to be cross-posted on social.
The Point
SEPTEMBER 23, 2020
Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, relying exclusively, or even primarily, on late-stage KPIs can be problematic, particularly because ABM is most typically employed by companies marketing com
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BenchmarkONE
SEPTEMBER 23, 2020
From your product to your team, your small business brand is one of a kind — so celebrate it! Embracing your individualism is a great way to inspire a proud and positive company culture, and it can also be an effective marketing tactic. From the inside out, acknowledging what makes your brand special and unique can only be a good thing, so invest in strategies that amplify your individualism and honor all that makes you, well, you.
Marketing Insider Group
SEPTEMBER 22, 2020
Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Either way, reinvesting profits back into a business supports the roots of innovation and productivity.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
SEPTEMBER 22, 2020
Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. The Association of National Advertising and The Content Council recently teamed up to publish the “Growth and Opportunities in Content Marketing” report, and statistics showed that the majority of marketers (40%) have a “cloudy” outlook on content marketing for the next 12 months.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
SEPTEMBER 22, 2020
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? However, it may be not true and by putting effort into email eCommerce marketing, you will gain such a big boost in revenue that your competitors who focus on SMM only will ache to know what you do. In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. eCommerce email marketing is a perfect tool for conversion and retention.
Marketing Insider Group
SEPTEMBER 22, 2020
Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need to be that complicated.
KoMarketing Associates
SEPTEMBER 24, 2020
The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.
Vision6
SEPTEMBER 20, 2020
We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
SEPTEMBER 22, 2020
In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon. For instance, the jargon group would read a sentence like: “This system works because of AI integration through motion scale and tremor reduction.” Meanwhile, the non-jargon group would see: “This system w
Marketing Insider Group
SEPTEMBER 21, 2020
The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why.
Zoominfo
SEPTEMBER 23, 2020
It’s more than a product launch, but slightly less than an entire business model. It’s a unique, product specific, customer focused go-to-market strategy. And it’s a crucial feature of any successful B2B business. . Yet if it’s so important, why are so many rendered unsuccessful? GTM motions can fail for a variety of reasons. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure.
Webbiquity
SEPTEMBER 25, 2020
Contributed post. Your marketing team is the core of your business. Without the right team, your B2B marketing agency will struggle to attract, retain, and produce exceptional results for business clients. That’s why it’s vital to recruit and build your team the right way. Here are a few key considerations to keep in mind. Offer Compelling Incentives.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vision Edge Marketing
SEPTEMBER 22, 2020
Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. When the Marketing and Sales relationship is not working or not effective, growth is difficult to achieve.
Marketing Insider Group
SEPTEMBER 25, 2020
To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers.
InsightSquared
SEPTEMBER 21, 2020
I’m James Davison, Chief Product Officer here at InsightSquared taking you behind the scenes of our Revenue Intelligence Platform launch. . Let’s start with the obvious. Product launches are HARD. There are a million details, months of work, huge investment in both capital and resources. It’s no surprise companies can’t afford to do them very often, so when you do, you want to make them count. .
Biznology
SEPTEMBER 23, 2020
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%. Considering the entrepreneurial nature of business owners, assuming they thoroughly prepare for retirement is reasonable.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Influitive
SEPTEMBER 24, 2020
Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events. But sadly, with the departure of in-person events and the […]. The post How to Reward your Virtual Event Attendees Without Breaking the Bank appeared first on Influitive.
Benchmark Email
SEPTEMBER 22, 2020
There is no denying the necessity of personalization in email marketing. Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs. It leads to more engaged readers driven toward action, and it’s pretty central to an effective lead nurture strategy. According to Epsilon’s research, 80 percent of… The post The Power of Personalization appeared first on Benchmarkemail.
chiefmartech
SEPTEMBER 19, 2020
The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel , executive recruiter and founder of The Connective Good , along with our sponsoring guest Justin Sharaf , VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well as some of the trade-offs that companies need to consid
ClickZ
SEPTEMBER 21, 2020
30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
SEPTEMBER 21, 2020
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading → The post User-Generated Content: Let Your Fans Do Content Creation Work for You appeared first on Content Marketing Institute.
Sprout Social
SEPTEMBER 24, 2020
At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers.
Benchmark Email
SEPTEMBER 23, 2020
The magic of email marketing, and what it can do for your marketing strategy, doesn’t happen all on its own. While we all know that it’s important to create email campaigns that cater to your audiences’ needs and provide them with resources that will help them navigate toward a decision, content is only one piece… The post How To Manage Your Email Campaigns for Ultimate Success appeared first on Benchmarkemail.
Search Engine Journal
SEPTEMBER 22, 2020
A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use. The post How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
SEPTEMBER 24, 2020
What if you could hire a robot to take over repetitive tasks and manage essential parts of your business without you (or another human) having to lift a finger? It sounds like a futuristic, far-fetched idea, but thankfully it isn’t. In fact, leveraging the best business process management software is exactly like hiring a robotic […]. The post Best Business Process Management Software appeared first on The Daily Egg.
BOP Design
SEPTEMBER 22, 2020
In college, I had an amazing typography teacher. Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. I needed this class. I took fonts for granted. A daily necessity for just about everything—I would read things and then get on with my life. I had never taken the time to think about their form, their history and their personalities.
Heinz Marketing
SEPTEMBER 19, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Critical Elements of Proactive Client Retention. Of all the clients who changed suppliers in 2019, 68% did so because they no longer felt valued by the supplier.
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