SendX
NOVEMBER 9, 2021
As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.
Hive9
NOVEMBER 8, 2021
When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there. Eighteen months ago, we compiled a mixed bag of research of how marketing leaders anticipated navigating the uncertain future, back when nobody was able to truly know the secret recipe for success.
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Marketing Insider Group
NOVEMBER 8, 2021
Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. You might be thinking, “No! I know my team can do it.
Webbiquity
NOVEMBER 9, 2021
Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Image credit: Noah Näf on Unsplash.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
NOVEMBER 10, 2021
Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching. About the author.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 8, 2021
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book. And YouTube videos can only take you so far.
Webbiquity
NOVEMBER 11, 2021
Guest post by Dylan Berger. Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Image credit: Francesco Califano on Unsplash. That said, establishing a small-but-loyal customer base isn’t the ultimate goal.
SendX
NOVEMBER 12, 2021
Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams find it hard to keep up with the ever-changing email marketing landscape.
KoMarketing Associates
NOVEMBER 10, 2021
As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Merkle recently published its “Customer Engagement Report,” and statistics showed that 45% of marketers claim their CDP is “exceeding” their expectations. Fifty-two percent claimed that it is at least “meeting” the expectations they had set.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
NOVEMBER 10, 2021
Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.
Vision Edge Marketing
NOVEMBER 9, 2021
Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode. Our yard was bare when we first moved into our current home. With a strong western exposure on the front and a steep backyard perfect for twisting ankles, we needed to rapidly address landscaping.
B2B Marketing Zone Submitted Articles
NOVEMBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.
Biznology
NOVEMBER 8, 2021
Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.” Now that meeting online has become the new normal, more and more meetings remind us that Zoom fatigue is a real thing and that face-to-face communication is much more normal and communicative. It’s not real life.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sana Commerce
NOVEMBER 11, 2021
The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.
Smashmouth Marketing
NOVEMBER 12, 2021
In this episode of the Let's Talk Sales podcast, we talk about: The importance of content marketing. The need for a sales and marketing partnership on a buyer's journey. Intent leads and signals of movement. Making use of customer data and data platforms. Developing and training salespeople. …And more. Listen now!
Contently
NOVEMBER 10, 2021
Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Oktopost
NOVEMBER 8, 2021
“What about paid social?”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SEMrush
NOVEMBER 8, 2021
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Search Engine Journal
NOVEMBER 11, 2021
SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
Benchmark Email
NOVEMBER 8, 2021
Are you sick of hearing about Apple’s iOS 15 update that rolled out recently? Us too. But unfortunately, something tells us we’ll all be discussing it for quite some time. This update changed email marketing. If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email.
Content Marketing Institute
NOVEMBER 10, 2021
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
NOVEMBER 9, 2021
Trying to figure out how to get more subscribers on YouTube? With over 2 billion monthly active users on the platform, there’s plenty of attention to go around. That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. This is especially true for branded channels. The good news is that there are actionable steps you can take to boost your YouTube subscriber count.
Search Engine Journal
NOVEMBER 10, 2021
LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services For Free appeared first on Search Engine Journal.
Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
Content Marketing Institute
NOVEMBER 8, 2021
When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sprout Social
NOVEMBER 8, 2021
You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire.
Search Engine Journal
NOVEMBER 9, 2021
Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first on Search Engine Journal.
Liveintent
NOVEMBER 9, 2021
Newsletter programs have seen a massive boom since early 2020. Many credit the COVID-19 pandemic for driving attention to the inbox as people all over the world clamored for daily pandemic updates. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts.
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