The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

SmartBug Media

APRIL 5, 2024

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. What do you hope to accomplish?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 225

Email Campaigns Cost Ideal Customer Profiles Campaigns 225

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. Read it to understand: Why marketers are changing how they measure email effectiveness How to calculate and track meaningful email metrics Which email metrics resonate with different audiences and why.

Email Campaigns 92

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 92

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. One obvious answer is to tap into the power of email personalization. The beauty of email marketing is that you get to reach a more targeted audience.

Personalization 90

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 90

Litmus

MAY 18, 2022

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program.

Marketing AI 99

Marketing AI Email Marketing Personalization Planning 99

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Guest post by Stuart Cooke.

Email Marketing 302

Email Marketing Campaigns Opt-in Planning 302

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. People with the kind of personality traits that set them up for success. What takes email marketers from good to great?

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations. Refill reminders.

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns.

Personalization 112

Personalization Loyalty API eCommerce 112

Benchmark Email

APRIL 12, 2023

Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. We tested five million emails last year.

Email Marketing 93

Email Marketing Deliverability Paid Search Agency Display 93

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. Identifying the root cause can help you maintain a healthy and engaged subscriber base.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 102

Email Marketing Google Click Rate Marketing & Strategy 102

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Recent statistics have shown that 4 billion people around the world use email, and that over 300 billion emails are sent every day!

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62