chiefmartech

JUNE 12, 2017

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. But in aggregate, marketers use a ton of them.

Enterprise Management 87

Enterprise Management Marketing Management Service Budget Programs 87

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. What is your service reliability guarantee? Phone numbers.

Marketing Automation Services 88

Marketing Automation Services Enterprise Management Work Management Marketing Management 88

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Customer Experience Matrix

DECEMBER 16, 2018

When the CDP concept was first defined, it referred to systems that built a customer database to support a specific marketing application such as predictive modeling or campaign management. But the nature of software products is to expand their functions. In itself, this progression isn’t news.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Why ML Insights? billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. While some of the most sophisticated enterprises have figured out how to effectively manage assets, some of you are just starting out on this journey. Paying the price. Why specialize here?

Digital Asset Management 110

Digital Asset Management Enterprise Management Work Management Marketing Management 110

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS.

Enterprise Management 80

Enterprise Management Verticals Amazon Work Management 80

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news.

Enterprise Management 93

Enterprise Management Marketing AI Work Management Marketing Management 93

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Does the vendor seem to understand our business and marketing needs?

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 318

Planning Analytics Enterprise Management Work Management 318

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a cloud software company might provide enterprise storage in partnership with another tech company.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Nuvi

MAY 9, 2019

Category Pioneer and Leader Expands Strategic Relationship With Google to Boost Business Results for Enterprises, Online and On Site. Reputation.com is unique in offering this array of Google capabilities on the same platform, where enterprise clients can manage business listings , reviews , social media and surveys.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Content 40

Nuvi

JUNE 25, 2019

As the Highest-Ranking Vendor in Both Online Reputation and Brand Data Management Software for Enterprise, Reputation.com Demonstrates its Platform’s Power and Reach. Reputation.com also outranked 36 vendors for Brand Data Management Software, securing its leading position in the market segment.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. You’re in the right place.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Madison Logic

OCTOBER 26, 2023

With billions confined to their homes for work, leisure, and everyday life, the pandemic accelerated e-commerce and forced businesses to adopt advanced digital solutions to enhance the customer and employee experience. The Take, for instance, hospitality. Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Lead Forensics

MAY 7, 2024

Rachael Molinelli, Senior Enterprise Business Development And Sales Executive, Amazon.com Inc. Aileen Caffrey, Managing Director, Global Corporate Sales, United Airlines Inc. Rich Rao, Chief Sales Officer & GM Of Mid-Market+, Intuit Inc. Congratulations to all the leaders who have made this year’s list!

B2B Sales 83

B2B Sales Enterprise Management B2B Marketing Management 83

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

SmartBug Media

MAY 10, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. That’s where the second tier comes in — a new Orchestrate solution announced at Opticon this week.

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

Marketing Automation Services 118

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 118

Nuvi

MAY 1, 2019

. — May 2, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it has ranked No. 1 in Enterprise Online Reputation Management by G2 Crowd. Reputation.com achieved a ranking of No. About Reputation.com.

Enterprise Management 52

Enterprise Management Marketing Management Customer Satisfaction Paid Search Agency 52

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Advertising Agencies 93

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Digital Asset Management 95

Digital Asset Management Enterprise Management Work Management Marketing AI 95

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Another commerce-related theme that will be big for marketers is Ecosystems.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

chiefmartech

APRIL 21, 2020

In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Marketing Maker (MAKER) — a marketing developer who builds sites and apps.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

APRIL 29, 2022

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages.

Enterprise Management 85

Enterprise Management Work Management Verticals Marketing Management 85

Martech

MARCH 13, 2024

If there was only ChatGPT and we had the paid option in closed source for Enterprise, we’d say, okay, I love it, but it costs a lot. But in a world now where you have a lot of open source models, the cost of actually accessing the software is reasonable. You can host it in your environment, wherever you want.

Marketing AI 80

Marketing AI CPO Verticals Terms and Conditions 80

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.”

Enterprise Management 96

Enterprise Management Work Management Ad Building Marketing Management 96

Martech

MARCH 22, 2023

Enterprise companies have not slowed down or pulled back. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Or the vendor didn’t offer training. My answer: No. If anything, they are accelerating. Your CEO might remember that.

Enterprise Management 92

Enterprise Management Marketing & Strategy Marketing Strategy RFP 92

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

NOVEMBER 21, 2022

Cloud security management is a set of practices and tools created to address both internal and external security threats to businesses. As they implement their digital transformation strategy and integrate cloud-based tools and services into their infrastructure, organizations need cloud security. . An overview of Cloud Security .

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52