Oktopost

AUGUST 10, 2022

With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 90

B2B Thought Leadership Transparency Thought Leadership Marketo 90

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless. So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. Are there emerging best practices to share and build upon?

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Adobe Experience Cloud Blog

APRIL 6, 2021

We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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Thought Leadership Marketo Communities Advertising Agencies 111

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

APRIL 6, 2021

We are so grateful for the time, thought, and effort invested by our incredible community of customers, partners, and developers. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

APRIL 12, 2017

Emphasize Your Company’s Status as a Thought Leader. Tip: Come up with 3-5 topics that you think would be of interest to your customers and ASK them— send out a quick survey like the one below to ensure you have the right pulse on their interests so your event(s) can be a hit! . People like to buy from brands they respect and trust.

Service 128

Service Thought Leadership Burn Rate Marketo 128

Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Adobe Experience Cloud Blog

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

sagefrog

NOVEMBER 14, 2023

Whether you’re launching a corporate brand, sub-brand, or a division, a logo designed with current best practices in mind is essential. Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

MAY 16, 2017

If you thought these mistakes to avoid were helpful, this is just the start. Join me for a deeper dive of these mistakes plus five more in my webinar, The 8 Biggest Mistakes Field Marketers Make (and How to Avoid Them)— Monday, May 22 at 10AM PT/1PM ET.

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing.

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

B2B Digital Marketer

FEBRUARY 15, 2024

A significant portion of the discussion focuses on the practical application of these insights, including budget allocation, the balance between short-term gains and long-term brand building, and the potential of AI in enhancing marketing efforts.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Trade Show 48

Trade Show Thought Leadership Marketo Event Marketing 48

The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. (One possible reason: many of those who fail to show tend to be higher-up in the organization.). Use action phrases like “don’t miss” or “don’t forget.”

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

InsideView 48

InsideView B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Using inbound marketing principles, you can attract a wider audience and nurture them into new customers over time. For example, pet insurance company Petplan use their blog as a hub to provide practical advice for pet owners. Create In-Person Events.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic'

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

DECEMBER 21, 2017

What strategies have you used to maximize your event’s ROI? I’d love to hear your thoughts in the comments. The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

MARCH 17, 2015

I’d love to hear about your Marketing Murphy’s Law or event marketing stories. Event Marketing b2b Consumer' The moral of the story: y ou can’t beat Murphy’s Law, but you can work with it. Share your stories in the comments section below.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Brandpoint

AUGUST 21, 2023

Consider the following quick insights to help you select the right social media platforms for your manufacturing marketing efforts LinkedIn: Leverage the professional networking power of LinkedIn to connect with industry professionals, showcase your expertise and establish thought leadership in the manufacturing sector.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Adobe Experience Cloud Blog

JULY 3, 2014

Of course, our Marketing Nation Roadshow isn’t just about our fabulous speakers (though we’ve got plenty of those), or sharing best practices to make marketers’ lives easier (we’ve got tons of those, too) — our Roadshow is about meeting the people who make our community great. Event Marketing'

Interactive Marketing 48

Interactive Marketing Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

The post 3 Ways Automation Can Accelerate Event Growth appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What tools from this article might you use to free up some more time for your team? Tell me about your plans in the comments.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

Adobe Experience Cloud Blog

APRIL 4, 2015

While incredibly valuable to the event marketer, push notifications need to be relevant and timely. Event Marketing Mobile Marketing b2b Consumer' Push notifications allow you, per your attendee’s permission, to send a message to their mobile device that pops up on their screen.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48