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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What your privacy policy says, where you place it, and how you make users aware of it really matter. To do that, you create a Privacy Policy.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The Myth of the Walled Garden.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Facebook Twitter LinkedIn Email Share. Abhishek Shrivastava, Senior Director of Product, LinkedIn.

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Brave’s Johnny Ryan Claims That Google Is Non-Compliant With GDPR: A Discussion

Martech Advisor

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. Johnny Ryan, Chief Policy & Industry Relations Officer at Brave Software.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Identity-Led Data Privacy Solutions Will Set the Gold Standard.

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Twitter Launches Targeted Ads for Tailored Audiences

LeadSquared

Twitter has become the latest web giant to join the likes of Google and Facebook, to use cookies for retargeting. On December 5 last year, Twitter Inc. announced that they will begin showing ads to Twitter users, based on their browsing activity. Here’s an example, as shown by Twitter in their Advertising Blog.

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