Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Namely, in the design space, they found that there is more demand for free templates, icons, and color-combinations than for information on how to create them. Google likes articles that are fresh and new. But the best part?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. Be helpful.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Your keyword research should support this goal, not overshadow it.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

FEBRUARY 14, 2011

Additionally, user’s easy ability to share this information with their networks put these messages in front of even more interested consumers. With an increased understanding that blogging and long-tail focused keyword strategies can bring in very qualified visitors from searches that more directly match their product offerings.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Navigate the Channel

MAY 22, 2023

According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Gather Information and Background Through Research To gain a better understanding of how you can optimize your content, search your targeted keywords to see what your competitors are doing to rank higher.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. And when they’re in the market for the services you provide? Not because it's a passing fad, but because it works. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Then, perform keyword research to identify the best ranking opportunity.

SEO 87

SEO Tips SERP Content 87

Hubspot

SEPTEMBER 24, 2013

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Another quick way to retrieve some information is through a tool called FollowerWonk.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. Day 3: Learn about SEO’s role in inbound marketing. SEO and inbound marketing are part of the same ecosystem. To really understand how to create a successful inbound marketing strategy, inbound marketers must understand where SEO fits with inbound marketing.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

MARCH 10, 2016

The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Page rank, inbound links, organic site traffic, and age of website domain are contributing factors of Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

NOVEMBER 22, 2010

If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. You can put them in an email marketing campaign or a lead nurturing campaign. The search engines look at a few important pieces of information and one of those criteria is indexed pages.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

MARCH 29, 2016

Once you’ve snagged their attention, you can continue your inbound marketing strategy. That means your SEO must plan for long-tail keywords and search phrases that match your target audience’s needs. In other words, those searching for a “business degree” will need much more information than just about the degree itself.

SEO 28

SEO Long Tail Marketing Keywords Class 28

Hubspot

SEPTEMBER 15, 2016

We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. We implemented an inbound marketing roadmap with Client A and devised a keyword strategy based on industry norms: keywords that had high searches (at least 140 a month) and low ranking difficulty (under 70).

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. A user wants answers, resources, information, reviews of a product, and much more.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

SEPTEMBER 5, 2013

Slightly Relevant would, as you may have guessed, provide information that only marginally relates to the topic at hand. Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Off-Topic , obviously, is content that has nothing to do with the search at all.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

JANUARY 9, 2012

It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Let's use HubSpot as an example.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Hubspot

SEPTEMBER 28, 2016

As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 15, 2013

So, what is Facebook's Graph Search, and how is it different from what's already out on the market? If you're looking for, say, photos of your friends, the search engine will allow you to type in extremely specific long-tail queries like "Photos of my friends at Bar Around the Corner in 2011." And honestly?

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Then the anger sets in.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

JANUARY 18, 2012

You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. Finally, consider that one of the most common ways people find information is through organic search.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Golden Spiral

JULY 2, 2021

70% of marketers are actively investing in content marketing. Content Marketing Strategy ” is the most searched query related to content marketing. Rather, they’re searching for long-tail keywords related to their pain point, goal, needs, etc. Semrush ]. Make it Easy to Sort Content by Pain Point and Topic.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60