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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best.

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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

Graphic Design: As the infographic notes, the psychology of color is a key consideration in website design generally, and even more specifically for creating effective landing pages. Information Architecture: This is the flow or navigational structure of your site. Leading Edge Ideas in Website Design.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

If it’s not converting, then it’s not being utilized to its fullest potential. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. What Is a Pop-Up Form? Exit Intent: Pop-up box. What Is a Bot?

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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page. So, what should a squeeze page look like? Image Source.