Martech

JULY 21, 2021

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The marketing services support over 300,000 global users. Why we care.

Resource Management 109

Resource Management Enterprise Management Marketing Management Planning 109

chiefmartech

JUNE 1, 2021

The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Each may have its own system of record. PRM = partner relationship management.

Resource Management 91

Resource Management Digital Asset Management Marketing Analytics Tools Marketing Automation Services 91

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

chiefmartech

MARCH 3, 2020

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides , to the delight or dismay of marketers at conferences worldwide. Market structure? Everybody needs a hobby. Regulation?

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Resource Management 119

Customer Experience Matrix

JULY 20, 2016

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. such as Zift Solutions , BrandMuscle and Sproutloud. with BlueHornet. It’s a reasonable bet, although far from a certain winner.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Continuing the car analogy, all of your content systems and processes keep the vehicle on the road.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Allocadia

APRIL 23, 2019

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Aprimo, Orbis, and SAS.)

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

Allocation 90

Allocation Resource Management Marketing Management Budget Programs 90

Allocadia

APRIL 14, 2020

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Now more than ever, marketers need to hone in on issues that were dragging their organization down before, because you can bet they aren’t about to solve themselves. .

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Customer Experience Matrix

APRIL 21, 2016

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS).

Work Management 120

Work Management Marketing Management API Resource Management 120

Allocadia

APRIL 17, 2018

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ).

Resource Management 40

Resource Management Allocation Work Management Marketing Management 40

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

Resource Management 107

Resource Management Enterprise Management Marketing Management Ad Exchange 107

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. Many marketing service providers manage Alterian systems for their clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

DivvyHQ

APRIL 13, 2023

The content marketing process has many moving parts. But, poor project management can waste 11% of your company's resources. So, we built Divvy to incorporate content management AND project management into one platform. Here are 10 important project management tasks our software can manage for you.

Marketing Management 70

Marketing Management Resource Management Software Resources 70

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70

Binary Demand

MARCH 26, 2024

[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play. However, the next question comes as to how to implement intent-based marketing for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 22, 2011

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size firms will be able to afford those systems. SAS today announced its acquisition of marketing resource management vendor AssetLink.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production. Why we care.

Digital Experience Platform 92

Digital Experience Platform Resource Management Acquisitions Optimization 92

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Vision Edge Marketing

MAY 16, 2023

This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service. A noticeable loss of customers or market share.

Work Management 194

Work Management Marketing Management Paid Search Agency Lead Scoring 194

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Valasys

FEBRUARY 11, 2019

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

Digital Asset Management 49

Digital Asset Management Enterprise Management Work Management Marketing Management 49

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. Addressing the new normal. Social media usage: 33.8%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. Without a doubt, the pandemic is reshaping the business sector in a very big way. .

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Customer Experience Matrix

NOVEMBER 15, 2007

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. So is Profitability Management.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Zoominfo

MARCH 9, 2020

Work-From-Home Tech Examined For its analysis, ZoomInfo focused on the following technologies, which typically help remote workers communicate and interact with colleagues: Web conferencing platforms (e.g., Team collaboration software (e.g., Unified communication solutions (e.g., Human resources management systems (e.g.,

Work Management 130

Work Management Paid Search Agency Zoominfo Resource Management 130

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Will other systems be integrated into your MAP?

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100