Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns.

Stats 71

Stats Email Marketing Trends Planning 71

Litmus

JUNE 8, 2021

Because of this, you may not be able to tell who opened your emails and when via Apple Mail. What this might mean for email marketers. This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Accenture).

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

SendX

SEPTEMBER 30, 2020

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. Let's dive in! That's why they need to marry email and video.

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

LeanData

JULY 19, 2022

Let’s talk about email marketing. A lot of people are discussing how email stats are dead. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? We need to adapt, evolving the actions we take and the stats we track. They are trash.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Cintell

MAY 18, 2021

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions). DemandGen).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

SmartBug Media

FEBRUARY 24, 2021

Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way?

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. Let's dive in.

Marketing AI 78

Marketing AI Forecasting Lead Scoring Lead Ranking 78

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Where are consumers putting their trust?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Optinmonster

MAY 16, 2024

In this article, I’ll share 9 important cart abandonment stats gathered from trusted sources. What Is Cart Abandonment Rate? 9+ Cart Abandonment Stats (& Why They Matter) 1. Average Cart Abandonment Rate 2. Mobile Cart Abandonment Rate 3. Cart Abandonment Rates by Industry 4.

Stats 75

Stats eCommerce Statistics Mobile Marketing 75

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. What day/time are your open rates higher?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Biznology

JUNE 8, 2016

Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates.

Email Marketing 80

Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 279

Case Studies Case Study Studies Top of Funnel 279

LeadSquared

AUGUST 12, 2019

The importance of having a solid email marketing strategy in your digital marketing plan cannot be overstated. Even more important is keeping a regular check on your email marketing metrics. According to a report by CampaignMonitor , Email Marketing is the king of marketing, with a 4400% ROI and 44$ for every 1$ spent.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. Marketers are not shying away from this highly effective channel. The Power of Email Marketing. Updated 10/21. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. I hardly think so. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Hubspot

JANUARY 24, 2015

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. The results are included in our new ebook, The Demand Generation Benchmarks Report. 70% report attracting more than 10,000 visitors per month.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. The answer: Yes!

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Seismic

JUNE 14, 2022

Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. This is a situation that many sales and marketing teams experience on an ongoing basis. Here’s how: Turn data and reports into actionable insights.

Marketing Analytics Tools 52

Marketing Analytics Tools Content Work Management Analytics 52

Hubspot

JULY 6, 2020

Think email marketing is dead? Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. mail marketing is still widely used and continues to offer many benefits to marketers.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Leadspace

NOVEMBER 28, 2019

Data.com thrived for nearly a decade, offering businesses a solution to finding potential leads to which to market. When you’re forced to use inaccurate data in your email campaigns, you risk high bounce rates and low open rates, and you can forget about boosting your conversions. . Sound familiar?

Jigsaw 71

Jigsaw Open Rate Marketing Management Gartner 71

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Liveintent

AUGUST 22, 2018

With Facebook facing criticism over its use of customer data, companies should start considering whether they lean too hard on the site for marketing. Marketers already know that relying on Facebook leaves them vulnerable to the site’s changes and challenges. The more users engage, the better the benefits become.

Personalization 80

Personalization Marketing Budget Ad Exchange ROI 80