SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 284

Work Management Marketing Management Budget Programs Allocation 284

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Click here to download!

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading Edge Virtual Event Platforms. Pricing: contact vendor. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: contact vendor. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Seismic

JANUARY 18, 2024

A third of our sessions were led by our incredible Professional Services team of experts. In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic. Since our breakout session at Shift, the topic of change management has emerged more frequently.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. The tool also connects international teams with the Fitbit headquarters on a centralized platform that supports WFH and hybrid work models. Collaborative work management.

Work Management 117

Work Management Enterprise Management Marketing Management Paid Search Agency 117

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Training 105

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart? The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. If you are part of a small organization, this should be feasible. Reach out to your vendors and negotiate your current contracts.

Enterprise Management 116

Enterprise Management Marketing Budget Budget Programs Work Management 116

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Seismic

MAY 13, 2024

However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions. Many GTM teams already rely on sales enablement software.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Software 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 94

Efficiency Work Management Marketing Management Allocation 94

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “And yet, the organization doesn’t know how to use it effectively.” We’ve spent the last three years working to make that a reality.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. Let’s examine how to use personalized content in your marketing.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Hubspot

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software?

Enterprise Management 77

Enterprise Management Work Management Marketing Management Software 77

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 116

Marketing AI Work Management Marketing Management Automation 116

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. How does cybersecurity work?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. In fact, you may be the only person from your employer that a customer ever sees. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career.

Work Management 52

Work Management Service Practices Tips 52

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

Salesforce Marketing Cloud

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. Oh, yes they are.

Work Management 52

Work Management Statistics Service Companies 52