The Point

NOVEMBER 28, 2011

It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

KoMarketing Associates

NOVEMBER 8, 2018

If newsworthy, publishing a press release about the award or milestone. Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Martech Advisor

AUGUST 21, 2019

Apps like RSS readers and news aggregators represent easy ways to curate information that matters to you. The best way to manage messaging projects is by integrating media monitoring and social listening tools into your digital workbench. Some media monitoring tools like Nuzzle go even further.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Media kits. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

AUGUST 5, 2010

I like to think in terms of "news release" vs. "press release" even though the terms today are virtually interchangeable. The term, press release reminds me of what I did 10 years ago as a marketer: send news to the press with the hope they'd publish it. You'll likely want the RSS module on a page called, "News" or "Newsroom."

SEO 28

SEO Web 2.0 RSS Press 28

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Marketing/Comm/PR. Press Conference. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Island Press. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Island Press. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Island Press. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. - Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon. Human & Other Extinctions. Impact Analysis. Intentional Communities. Jim Kunstler. Lichenology. Locrian Rhapsody. Donella Meadows Archive. BLOG TOOLS.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

Island Press. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. Environmental NewsNet. Gil Friend. Grist Magazine. Howling at a Waning Moon. Human & Other Extinctions. Impact Analysis. Intentional Communities. Jim Kunstler. Lichenology. Locrian Rhapsody. Donella Meadows Archive. World O Crap.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Marketing/Communications/PR. Press Conference. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Webbiquity

FEBRUARY 2, 2017

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Scoop.it

MARCH 11, 2021

Automatic content import using RSS or a sitemap. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Press releases. Recent press. SEO through topic keywords.

Curation 67

Curation Advertising Agencies Press Content 67

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Add credbility banners such as how many subscribers, number of hits, blog grade and any awards 21. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. There’s like trees crashing down everywhere and you know, like, you get a lot of press because of that right. I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I’m on the team that does PR, internal communications and external communications. For instance, whenever we release a press release, or any company, you’ll see a bunch of tweets that are automatically spitting out that press release because it’s going into some RSS feed.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I’m on the team that does PR, internal communications and external communications. For instance, whenever we release a press release, or any company, you’ll see a bunch of tweets that are automatically spitting out that press release because it’s going into some RSS feed.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

QuanticMind

MAY 30, 2023

Then I remembered this kind of old thing called RSS that I sort of mentally wrote it off when Google Reader died. And I started looking into more new school RSS readers. RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. And they've really kind of come a long way.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Biznology

JUNE 29, 2010

DH: I would say, to start, that there is a lot more coordination between our PR group and our marketing communications teams at both a campaign and a social listening standpoint. MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Buzz Planning 40