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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. By contrast, some rules require only “opt-out” consent. Opt In/Opt Out.

Privacy 130
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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately. Data subject interactions.

Privacy 180
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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100
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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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HubSpot’s November 2023 releases: The manager’s guide

Martech

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Previously, users had to scroll down in the right-side menu to find the playbooks.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. Dig into data privacy law.

Privacy 95
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EU authorities ban Meta from using personal data for advertising

Martech

This is because of a GDPA rule that says consent is not considered freely given if it is a condition of access to a service where the processing of personal data is not necessary to that service. “It The implications of the EDPB’s ruling go well beyond Meta’s bottom line. Why we care. Get MarTech! In your inbox.