Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 218

Content Marketing Work Management Paid Search Agency Marketing Management 218

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

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Youtube Trends Marketing & Strategy Content 136

Vidyard

OCTOBER 28, 2015

For most of us, video exploded across our personal lives 5 or more years ago. But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. Is this video about us or about our audience?

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Storytelling Video Marketing Work Management Television marketing 50

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

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KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

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Video Marketing B2B Marketing Planning B2B 120

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Data Source.

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Youtube Video Marketing Opt-out Click Rate 101

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

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Planning Work Management Zoominfo Storytelling 164

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms.

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Paid Content Campaigns Examples Advertising Agencies 81

Spiralytics

MARCH 13, 2024

She shares her glamorous lifestyle and engaging personality through her YouTube videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content. Her authenticity and creativity jump out in every video she creates, evoking laughter and joy from her audience.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Storytelling Visually, Not Verbally.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

Storytelling 50

Storytelling Broadcasting Enterprise Management Television marketing 50

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Contestants would attempt to sell something as simple as a red brick in two minutes or less on video. ( The early Web circa.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. No Man’s Sky is a video game released across a number of platforms that allows players to explore a universe that has been generated at a massive scale.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Content Standard

DECEMBER 10, 2016

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation. Today, the field for television content has dramatically changed.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Hubspot

JANUARY 21, 2019

Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. Web Series.

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Youtube Advertising Channels Word of Mouth Storytelling 98

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

NetLine

JULY 27, 2023

Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. In many ways the current environment has forced companies to accelerate their shift to digital — paving the way for interactive sales content. The critical needs for businesses.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Each platform’s definition of video completion rate might differ.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

Ad Building 60

Ad Building Television marketing Budget Programs Content 60

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

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Television marketing Skype Social Media Public Relations 139

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Interesting copy, compelling photography, engaging videos , and informative podcasts are the types of content you can provide. Your job as a storyteller is to intrigue the reader.

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Storytelling Thought Leadership Television marketing Internet Marketing 133

Hubspot

APRIL 9, 2019

Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. They need to refresh their work. What is interactive marketing? Incorporated Interactive Trailer | Syfy.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Marketing Institute

MAY 9, 2018

video games), intended to replicate real life (e.g., He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Virtual reality vs. augmented reality.

Brand Identity 94

Brand Identity Branding Advertising Mediums Paid Search Agency 94

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. When Bieber was 13, music marketer Scooter Braun accidentally clicked on one of Bieber’s acoustic guitar home videos. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

DECEMBER 8, 2016

Millennials are also more video savvy than their older colleagues. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Only 40 percent of boomers currently use or want to use video for digital marketing. Going Digital First.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? That’s what Greg Jarboe found when, in his story of hostage Jill Carroll, video outperformed all other media channels. Or that in 2013, digital media spending surpassed all form of print media spending (e.g.

Course 80

Course Planning Work Management Peer-to-peer 80

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98