article thumbnail

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

Many Marketers Still in the Early Stages of Leveraging ABM While ABM has provided an ROI to some marketers, previous research indicates that many are still in the early stages of implementing this tactic into their strategy. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

article thumbnail

Forrester’s B2B Budget Benchmarks

Drew Neisser

It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script | B2B

The report is based on a survey conducted by a marketing agency called Uplift Content. They polled 123 SaaS marketers in November and December of 2022. That is a responsibility that rests squarely on leadership. click image for higher resolution) * * * The full report has a lot more interesting statistics and is well worth a read.

article thumbnail

One-Third of Marketers Increased their Content Marketing Spend in 2018

KoMarketing Associates

Previous research shows that the most successful B2B marketers, in particular, are extremely dedicated to content marketing as a way to reach out to their target audience.

Spending 153
article thumbnail

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

article thumbnail

How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

article thumbnail

How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?