article thumbnail

Revenue Radar™: Finding the Right Company with Intent Scores

Leadspace

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

article thumbnail

Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Publisher Co-ops is a collection of many publishers and websites which pool their data so that all participants can benefit from a larger data set.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. Publisher Co-ops is a collection of many publishers and websites which pool their data so that all participants can benefit from a larger data set.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from? 40 billion unique buying signals quarterly.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from? 40 billion unique buying signals quarterly.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.