Content Marketing Institute
MAY 31, 2018
Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2017
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM changes the challenge for marketers. Marketing Fundamentals and New Approaches.
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chiefmartech
DECEMBER 1, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.
ClickZ
APRIL 22, 2020
30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketing in a pandemic requires empathy and willingness to take a hard look at your playbook to adjust with the times.
Digital Marketing World Forum
JANUARY 24, 2020
Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Within the guidelines includes boilerplate marketing language that marks the personality of the brand. Embrace Personality. Get Creative.
Hubspot
JUNE 14, 2018
And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? Blockchain could be a solution to this. Fixing Digital Display Advertising.
Martech
JANUARY 20, 2022
This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.
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