Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. Here are nine strides to increase conversions on your landing page.

Landing Pages 318

Landing Pages Conversion Top of Funnel Classified Ads 318

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

Landing Pages 96

Landing Pages Copywriting Conversion Rate Conversion 96

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. We’ve got you covered.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

NuSpark Consulting

MAY 21, 2018

Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. Here’s a look at why sharing the insider’s view of your business through reviews can be so powerful in driving conversions and improving the performance of your landing pages.

Landing Pages 133

Landing Pages Conversion Rate Peer-to-peer Conversion 133

Square 2 Marketing

JANUARY 14, 2020

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO. Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference? But what makes a good landing page?

Landing Pages 78

Landing Pages Conversion Rate Conversion Lead Generation 78

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Naturally, this will positively impact trust and conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Salesforce Marketing Cloud

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). How do you calculate a conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Square 2 Marketing

JULY 7, 2021

Conversion rate is a common metric when it comes to marketing. It’s calculated by the number of people who share contact information with you divided by the number of people coming to your website. If you get 1,000 visitors a month and you generate 10 net new contacts, your conversion rate is 1%.

Conversion Rate 105

Conversion Rate Conversion Marketing Websites Landing Pages 105

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. For starters, let’s benchmark what a “good” or “normal” conversion rate is.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Stevens & Tate

MAY 14, 2021

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

Landing Pages 59

Landing Pages Conversion Rate Conversion Opt-out 59

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Unbounce

MARCH 1, 2022

Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Head over to the Conversion Benchmark Report to learn more about industry benchmarks. Because he’s found a smarter way to build landing pages to turn traffic into conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. .

Landing Pages 126

Landing Pages Optimization Tips Lead Capture 126

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. 1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

DivvyHQ

AUGUST 23, 2023

But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Among the topics covered: Planning a persuasive website.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. After all, this is the bread and butter of your business.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Among the topics covered: Planning a persuasive website.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. CRO analyzes data from user behavior, such as heat maps, click-through rates, bounce rates, and conversion funnels, to identify areas of improvement.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

Optinmonster

NOVEMBER 30, 2021

Are you wanting to learn how to calculate your website conversion rate? Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. In other words, you want a high conversion rate. Conversion rate = 9.33%.

Conversion Rate 81

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 81

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. In some industries, conversion rates are as low as 1-2%. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

FunnelEnvy

AUGUST 8, 2022

Successful personalization can have a significant positive impact on conversion rate and client satisfaction. According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. What are some of the critical areas to think about when it comes to conversions?

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Unbounce

JUNE 24, 2021

But it’s one thing to offer online ordering and a whole other thing to draw people to your website. Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

seo.co

OCTOBER 6, 2021

Unbounce is a leader in the conversion optimization industry, and I’ve already mentioned them a few times. Its main function is to help webmasters and marketers build and customize their own unique landing pages, making it easy for you to separate your traffic streams, set up AB tests, and manage independent CTAs.

Conversion Rate 96

Conversion Rate A/B testing Optimization Conversion 96

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. One study found that 40% of consumers will abandon a website that takes more than three seconds to load. A study by HubSpot found that forms with three fields had the highest conversions.

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

The Daily Egg

MARCH 30, 2020

Are you looking for landing page examples? The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between struggling with payroll or sipping a mojito at the beach. There are […].

Landing Pages 137

Landing Pages Examples Conversion Rate Design 137