The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Daily Egg

AUGUST 24, 2022

Multipage websites are a great way for your audience to get to know you, but in this crowded market, you need the. The post Best Landing Page Creation Tools Compared appeared first on The Daily Egg.

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Landing Pages Tools Best Practices Marketing Websites 130

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Because landing pages can convert organic traffic. But the landing pages are key. leads per month. leads per month.

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Visitor Queue

SEPTEMBER 15, 2022

Not too long ago, before landing page builders, that was very difficult […]. The post 9 Best Landing Page Builders appeared first on Visitor Queue Blog | Identify Website Traffic. They must drive people to their site and make sure they take action on the site while they are there.

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Landing Pages Best Practices Traffic Marketing Websites 100

Unbounce

MARCH 1, 2022

Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails. What Is Click Tracking?

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Landing Pages Optimization Click Rate PPC 140

DivvyHQ

AUGUST 23, 2023

But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. For many companies, the blog is designed to educate, inform, or entertain.

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Landing Pages Lead Generation Education Conversion 85

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Marketing Insider Group

JANUARY 18, 2018

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a […].

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FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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Landing Pages Top of Funnel Practices Demand 62

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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Landing Pages Trends B2B Marketing Marketing Automation Services 78

Unbounce

AUGUST 24, 2021

This principle applies to any marketing asset, including your landing page. Consider this guide your crash course in the world of typography and how to use it best on your landing pages. These research findings mean the fonts you choose for your landing page will impact how visitors understand your copy.

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Landing Pages Mobile Marketing Design Template 139

Anyword

JUNE 15, 2022

Luckily for you, Anyword has a handy tool that helps revamp your landing pages to make them as effective as possible. Anyword’s new and improved Website Personalization analyzes the assets on your landing page to ultimately optimize your copy, as well as generate new copy, to maximize conversions.

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Landing Pages Optimization Website Personalization Conversion 98

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

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Landing Pages Promotion Tools Trust Marketing 91

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. .

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Landing Pages Optimization Tips Lead Capture 124

Unbounce

NOVEMBER 13, 2021

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

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Landing Pages Paper Examples Digital Experience Platform 126

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

JUNE 24, 2021

But it’s one thing to offer online ordering and a whole other thing to draw people to your website. Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Image Source: Unbounce.

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Landing Pages Ad Building Cross-Selling Bundling 130

Liveintent

MARCH 23, 2021

.” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. Or you might pick up where the brand left off, do a quick search for “grain-free dog food,” and find a competitor with a more intuitive website.

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Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 98

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

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Landing Pages Segmentation Planning Psychographics 137

Unbounce

JULY 29, 2020

You’ve already got a simple website, but you wanna run promotions to really lather up some business. Then you start planning the landing page where you’ll send your campaign traffic. Then you start planning the landing page where you’ll send your campaign traffic. Where’re the soap landing pages?”

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Landing Pages Template Lead Gen Paid Search Agency 138

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand? .”

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Landing Pages Optimization Ad Building Branding 145

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

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Landing Pages Business Conversion Rate Click Rate 140

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly. Let’s get into it!

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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Landing Pages Facebook Examples Marketing Management 145

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

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Landing Pages Traffic Top of Funnel Communities 121

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 81

Visitor Queue

OCTOBER 7, 2021

Landing pages are an integral part of building a successful website and ad strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions.

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Landing Pages Optimization Tips Paid Search Agency 86

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

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Landing Pages Top of Funnel Work Management Sample 145

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

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Alejandro Rioja

NOVEMBER 3, 2021

I recently talked about landing pages and their benefits. This time, I decided to share more details about landing pages here! As we all know, your landing page is the gateway to your website.

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Landing Pages Newsletter Spending Marketing Websites 98

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. One study found that 40% of consumers will abandon a website that takes more than three seconds to load. Not optimised for mobile With 60.7%

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Marketing Insider Group

JULY 25, 2017

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave.

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Landing Pages Branding Brand Identity Traffic 217

Webbiquity

APRIL 13, 2022

Optimize landing pages. It’s also important to optimize your landing pages. Remember to build a separate page for each of your services to maximize SEO and keep your website content focused. Your landing pages should also address and assuage B2B buyers’ concerns. Track SEO KPIs.

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SEO Marketing Websites B2B Marketing & Strategy 294

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

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