The Point

DECEMBER 3, 2013

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. The sidebar sings the promise of “The leading innovators”. Great – who are they?

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Canadian Marketing Association

MARCH 23, 2018

Real-time behavioural indicators… dynamic segmentation… customer-directed marketing… fewer campaigns with higher ROI… learn about these and other Artificial Intelligence (AI) applications that will be at the forefront of major developments in marketing in 2018. Check out the blog.

Marketing Management 48

Marketing Management Thought Leadership Paid Search Agency Marketing & Strategy 48

Champion Communications

OCTOBER 12, 2021

Dax added that she welcomes the chance to work with some of the largest tech companies as well specialists firms as well, “I enjoy the broad market view, independence and alternate perspectives that different partners can bring. Kerry says that she does pay attention to things she gets sent via direct marketing, but it has to be trusted. “If

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Marketing strategy . Leadership and management . Coaching, motivation, and leadership . Marketing strategy and analytics . Area of expertise: .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. What other similarities do you see between marketers and sharks or whales? Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. As businesses grow, leadership needs to understand historical trends, current projections, and capture everything that happens in between.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. While you can certainly use digital marketing to reach your buyers, have you considering implementing traditional marketing methods to offer them a refreshing experience?

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. (One possible reason: many of those who fail to show tend to be higher-up in the organization.). Use action phrases like “don’t miss” or “don’t forget.”

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Zoominfo

DECEMBER 19, 2018

Marketing Land is a news and information site covering internet marketing, marketing issues, and the online marketing industry. On the Marketing Land YouTube channel, you’ll find everything from the latest technology news to social media best practices. This channel is a must-bookmark! Neil Patel.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. CRMs help marketers and salespeople track sales from the very first touchpoint with a prospect, all the way to the final sale.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Become a thought leader ! Thought leadership gives you an edge to combat commoditization and attract more business.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Zoominfo

OCTOBER 5, 2021

Marketing Land Marketing Land is a news and information site covering internet marketing, marketing issues, and the online marketing industry. On the Marketing Land YouTube channel, you’ll find everything from the latest technology news to social media best practices. This channel is a must-bookmark!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Based on your experience, what advice would you give someone who is starting their journey as a marketing leader?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Adobe Experience Cloud Blog

MAY 6, 2016

Expectations not set appropriately – I thought you were going to send me coupons not newsletters. When it comes to writing the perfect reactivation campaign subject lines, here are a few best practices to follow: Be different and unexpected. Too many emails! – I’m feeling overwhelmed. Irrelevant content – Do you even know me?

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Let me see. Ardath, thanks for the tag. but when?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Intellectual property is difficult to protect and is quickly commoditized by the market. Leverage it and demonstrate your thought leadership.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Marketing Craftmanship

OCTOBER 9, 2016

And you can’t rely exclusively on surveys to gain that market intelligence. The Practical Ingredients. Step 1: Define what your marketing resources are. Marketing requires money and people. Work backwards to build a marketing strategy. Be ruthless in your evaluation of all marketing activity at all times.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How has podcasting helped you establish and reinforce your thought leadership platform?

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They conducted their third annual study of business technology marketing. They conducted their third annual study of business technology marketing.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I asked him where he thought the breakdown was happening and he said, "my sales team. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 John lists about 80 of them on his blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. (Mac) This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120