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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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6 social media marketers on the future of social messaging

Sprout Social

Petersburg College says, “The interactions between people and brands are way more informal now. The insights you gain from social messaging data can inform other marketing tactics, future campaigns and your product roadmap. Consumers can now purchase clothes on Instagram, Facebook and TikTok.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Without a plethora of information about each individual browsing you or your clients’ websites, you’d have to rely on gathering data directly from prospects and customers to fill in the gaps.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Steal from B2C.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. See the feature summary and pricing information below.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.